Venture Lab Org - Empathy Map

1. Empathy Map

2. Say
• I am not happy
• I never catch a break
• There are no jobs
• No one cares
• Not much to do
• This is boring
• Fulfillment is just a word
• What else can one do
• We go on
• Everyone I know has same
problem
• It may never change
• What good is college
• Is not supposed to be fun is
work
• Who cares about satisfaction
• All work is the same
• No one is going to help
• The politicians are in it for
themselves
• World is kind of boring
• Escape is needed
• We are the lost generation

3. Do
• Fidget
• Move around with anxiety
• Eyes dart around room
• Tapping
• Sighing
• Showing signs of unrest
• Monosyllabic answers
• Hunched over
• No excitement in voice
• Sitting around bored after
work
• Wearing same clothes a
couple of days
• Walking listlessly side to side
• Gets upset easily
• Interview in various segments
– cannot take too many
questions at once
• Bored with questions
• Needs to drink every so often
• Looking for opportunities in a
half hearted way
• Half-hearted smile
• No enthusiasm for much
• Some sense of hope

4. Think
• There is no solution, but I
have to keep looking
• I may get a break, but who
knows
• I will continue to fight, but I
am getting disheartened
• I am a smart person, why
am I not able to find the job
• I am clear about my goals
why am I not able to pursue
• Go on – there will be an
answer soon
• I have to keep plugging
• Why do I have to be asked
these questions?
• They are annoying
• Hopefully, they’ll end soon

5. Feel
• At times I am worthless
• I feel I am fighting the
whole world
• I feel stronger, yet
beaten
• I feel anger
• I feel sadness
• Weak
• Lost
• Misunderstood
• Unappreciated
• Endurance is my
strength