This document takes a look at eight topics that were trending and generated conversations on Twitter during the month of September. From politics to entertainment - I had a deep dive on what Ugandan tweeps have been saying, fascinated with and contributing to on the platform.

1. Twitter Trending Topics
September 2018
By
Nsimbi Joshua

2. Table of Contents
Introduction i
Nyege Nyege 1-4
MTNMomo 5-8
Free BobiWine 9-12
GOUmergers 13-16
Mulago 17-20
Flyfest18 21-24
PlatATreeUg 25-28
MyTaxesWorks 29-32
Content Page No.

3. Introduction
This document takes a look at eight topics that were trending and generated
conversations on Twitter during the month of September.
From politics to entertainment - I had a deep dive on what Ugandan tweeps have
been saying, fascinated with and contributing to on the platform.
In this document you will find the following topics:
• #NyegeNyege
• #MtnMomo
• #FreeBobiWine
• #GOUMergers
• #Mulago
• #FlyFest18
• #PlantATreeUg
• #TaxPayersWeekUg
i

4. Topics

5. Topic: #NyegeNyege
Industry: Entertainment
Estimated total tweets, audience, contributors and impressions
1
The #NyegeNyege festival is one of the long awaited events that happen in the last half of the year
in Uganda. Named by Fest300 a San Francisco based publisher of the 300 top festival annual list as
one of the top 30 new festivals of 2017 further boosted the #NyegeNyege reputation and even
when the Minister of Ethics-Fr Lokodo tried to stop the 2018 edition, it was all in vain as the
#NyegeNyege diehards took the war to social media and the festival commenced as planned.
The festival run from 6-9th September in Jinja (one of the top tourist magnet towns) and has been
trending on twitter with different people sharing their #NyegeNyege moments.

6. 2

7. What Tweeps Have Been Saying
3

8. What Tweeps Have Been Saying
4

9. Topic: #MTNMomo
Industry: Telecommunications
Estimated total tweets, audience, contributors and impressions
5
Being the leading Telecommunication company in Uganda takes a lot of consistency, testing, pushing past the
limits, creativity and the #MTNMomo campaign is yet another well thought out campaign by MTNUganda &
TBWA Uganda which had unique ad execution and a theme song around the famous “Bosco” character that
went viral. The #MTNMomo campaign unveils the new MTN service which enables users to make payments
(Mastercard payments inclusive) for goods and services using MTN Mobile Money which makes it more like a
Mastercard-powered virtual card.
MTNUganda didn’t stop there as they went on to introduce the Tidal partnership which made it possible for
MTN users to pay for their tidal subscription through MTNMomo. The service has eased financial lifestyle for
Ugandans and has been trending on twitter.

10. 6

11. What Tweeps Have Been Saying
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12. What Tweeps Have Been Saying
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13. Topic: #FreeBobiWine
Industry: Politics
Estimated total tweets, audience, contributors and impressions
9
The detaining of the Kyadondo East Minister of Parliament Mr.Kyagulanyi Robert aka BobiWine
raised a lot of concerns among the Ugandan population resulting in to multiple strikes around
the country, population unrest and a wave for his release both at home and from international
citizens and eventually other countries joined the #FreeBobiwine campaign which got massive
traction on social media and was trending on Twitter.

14. 10

15. What Tweeps Have Been Saying
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16. What Tweeps Have Been Saying
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17. Topic: #GOUMergers
Industry: Governance
Estimated total tweets, audience, contributors and impressions
13
The Government of Uganda in the month of September announced the merging of various government agencies
where most will be absorbed back to their mother ministries as departments and for some to be dissolved
completely. This announcement created mixed feelings among the people of Uganda as some defended it for the
government will save alot of money which was spent on running these agencies while for others it was not
welcome for lots of Ugandans will lose their jobs and the procedure for this dissolving is unclear which leaves
unrest. The discussion went viral on Twitter as various people expressed their concerns, support and feedback.

18. 14

19. What Tweeps Have Been Saying
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20. What Tweeps Have Been Saying
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21. Topic: #Mulago
Industry: Health
Estimated total tweets, audience, contributors and impressions
17
The newly commissioned Mulago Specialized Women and Neonatal Hospital was trending on twitter after its doors
were opened to the public and the service price list released. The health facility can now handle high risk antenatal
services, reproductive medicine and Intro Vitro Fertilization (IVF) or Assisted Reproductive technology which was
great news though the prices set for these services were perceived as ridiculously high for a government hospital
meant to serve the people. Tweeps took to twitter to express their concerns about the pricing and the relevance of
the hospital to the public.

22. 18

23. What Tweeps Have Been Saying
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24. What Tweeps Have Been Saying
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25. Topic: #Flyfest18
Industry: Entertainment
Estimated total tweets, audience, contributors and impressions
21
The #Flyfest18 took twitter by storm as it was the perfect way for teens to cap off the September holiday in style
at the Lugogo Hockey grounds with lots of games, competitions, great music and teen performances. The festival
had the top music acts scheduled to entertain their teen fan base and the famous Nigerian act Korede Bello
closed the event in style leaving the fans in awe. The revellers shared their awesome moments with friends,
performances and the great vibes that made the event worthwhile.

26. 22

27. What Tweeps Have Been Saying
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28. What Tweeps Have Been Saying
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29. Topic: #PlantATreeUg
Industry: Forestry
Estimated total tweets, audience, contributors and impressions
25
The #PlantATreeUg campaign kicked off in September on the National CSR day with a target to restore Uganda to
its former green glory under the CSR initiative by Uganda Revenue Authority(URA) in collaboration of The
National Forestry Authority(NFA) ahead of the URA Tax Payer appreciation week. Different ministries, corporate
organisations, communities and individual groups participated in the initiative which was activated in different
parts of the country. The cause went viral on twitter with tweeps from all over the country sharing their
involvement in the campaign.

30. 26

31. What Tweeps Have Been Saying
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32. What Tweeps Have Been Saying
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33. Topic: #MyTaxesWork
Industry: Finance
Estimated total tweets, audience, contributors and impressions
29
The #MyTaxesWork campaign is a transparency initiative by the Uganda Revenue Authority which is aimed to
showcase what URA has been doing with the tax payers money.
The 2018 Tax Payers Appreciation Week was from 26th – 28th September at the Kololo Independence Grounds and
was open to people of the community to come and gained insights on tax usage and other services offered by
different organizations.
#MyTaxesWork went viral as Ugandans voiced their concerns, appreciations, feedback and moments of involvement.

34. 30

35. What Tweeps Have Been Saying
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36. What Tweeps Have Been Saying
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37. Methodology

38. Research Methodology
•Listening and monitoring period:
•01 September 2018 – 30 September 2018
•Tracking and monitoring sources:
•Twitter
•Trends Map Uganda
•Follow the hashtag
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