1. Josh Rosenblat 612.590.6957, New York, NY
Joshrosenblat.carbonmade.com
SENIOR COPYWRITER
A top performing writer with strong proficiency building brand voices for leading companies including
E*Trade, NBA, Microsoft, US Bank, HBO and Verizon. Outstanding creative leader, with an innate ability to
influence othersand produce dynamicand attention grabbing resultson multi-million dollar projects. Skilled in
digital content creation and national/international campaigns that have substantially increased revenue and
viewer recognition. Imagination, motivation, education and experience result in superb problem-solving skills
and expertise in content creation and social media use.
E D U C A T I O N
Miami Ad School, Advertising Copywriter, Minneapolis, MN
Bachelor of Arts, Marketing and Economics, McGill University, Montreal, QC Canada
PR O F E S S I O N A L E X P E R I E N C E
2012 to Present: Global Hue, New York, NY – Senior Copywriter
 Lead copywriter on Verizon Wireless account.
 Createsand implements national campaigns for Fortune 500 companies across all media.
 Performs all aspects of creatingcampaign, includingbrainstorming , pitching, preparingpresentation deck,
selectingproduction house and director, supervisingshoot, editingvideo, writingpromotion piecesand
monitoringresponse and social media.
 Establishesand maintains campaign voice and tone throughout campaign.
 Vets all copy, and directs creatives,providingthem with guidelinesand ongoing feedback throughout
campaign.
 Integral part of the team that developed and won NBA international account: contributed to developing,
pitchingand sellingidea, wrote scriptsand ensured consistent voice across campaign, provided feedback on
art direction.
 Directs client creative presentations,and updatesclients daily.
 Lead creative on Jeep’s nationwide online road trip competition, “30 Miles of Freedom,” introducing
improved product to environmentallyconscious, younger audience; campaign received 3+ million
impressions.
 Lead writer on various HBO promotional projects including Game of Thrones and Boardwalk Empire.
 Game of Thrones campaign reached 45 million fans, 2.1 million playsand 1 millionsstreamsin 48 hours.
 Created Game of Thrones video book with different promotional video options, sent out to bloggers,
television critics, and others.
 Developed themed fashion event, “Chalky’s Boudoir,” for Boardwalk Empire, attended bycast members,
fashion bloggers,professional athletes,and others.
 Reportsdirectly to ChiefCreative Officer.
2011 to 2012: CP+B, Boulder, CO – Digital Copywriter
 Key player on the digital content creation team on Microsoft, Best Buy, and Burger King.
 Developed creative digital strategiesfrom conception through production for Microsoft software.
 Member of a launch team responsible for communicatingand creatingawarenessfor Best Buy’s cell phone
exchange service.
 Contributed to Super Bowl launch campaign for Best Buyincludingcreatinganimaticsand storyboards for
television, and visual decks for online executions.
 Wrote and strategized web content for Burger King’sWhopper rebrandinginitiative.
 Revitalized Whopper sales with product-focused campaign includingTV spots, redesigningwebsite and
social media product giveaways.

2. 2010 to 2011: Grey, New York, NY – Copywriter
 Pivotal creative member of E*Trade talking baby team, helpingto develop voice and direction of campaign.
 Wrote scripts,social media posts, and email blastsin voice of E*Trade baby.
 Managed E*Trade baby twitter feed duringSuper Bowl weekend.
 Created controversial and effective headline campaign about men’s health and annual checkups, which
received strong attention on talk shows and social media.
2010 to 2011: Sapient Nitro, New York, NY– Junior Copywriter
 Contributed to brainstorming, writing, and presentingTV and radio scriptsfor HuntsTomato sauce.
 Integral team member during development ofcreative marketingplan for First Data. includingbrand
guidelinesand voice across consumer-facingmaterial.