In this easy-to-understand (and even easier to implement) presentation, Josh Cary begins with a full overview on why Google ranks certain websites above others. You then learn 4 specific elements on your website that you can adjust today that will have a positive impact on your SEO and allow more visitors to connect with your brand.
7. An EFFECTIVE Website Has 2 Specific Goals:
1. Land in GOOGLE for your desired keywords.
2. Motivate your visitors to CONTACT you.
8. An EFFECTIVE Website Has 2 Specific Goals
that must work TOGETHER...
1. Land in GOOGLE for your desired keywords.
2. Motivate your visitors to CONTACT you.
14. Remove CONFUSION
Meet EXPECTATION
Connect the Dots with your Value Proposition.
+ WHAT do you do?
+ WHO do you do it for?
+ WHERE do you do it (location)?
+ WHEN do you do it?
+ WHY do you do it?
+ HOW do you do it?
★ Logo
★ Business Name
★ Contact Phone/Email
“Am I in the right place?”
15. 10 USA CITY NAMES
Springfield (42)
Washington (32)
Franklin (35)
Greenville (30)
Bristol (29)
Clinton (29)
Fairview (27)
Salem (26)
Madison (24)
Georgetown (23)
21. Directly from
Google.
One of the most
important steps in
improving your site's
ranking in Google
search results is to
ensure that it contains
plenty of rich
information.
“
22. CREATE VALUABLE CONTENT
➔ Useful and Informative
➔ More valuable than other sites
➔ Credible
➔ High quality
➔ Engaging
24. YOU MUST LEAD THE WAY
Clearly define exactly
WHAT ACTION you want
and expect your visitor
to take now.
25. Choosing the right pet sitter to care for your pet is a very
important part of the process;
therefore before we present you with our service
agreement we offer a complimentary consultation.
This will help to ensure that you and your pet are
comfortable with us, give you a chance to ask questions
and also learn more about what we have to offer.
One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information. https://support.google.com/webmasters/answer/66361?hl=en
Create Valuable Content: https://support.google.com/webmasters/answer/6001093?hl=en
https://support.google.com/webmasters/answer/6001093?hl=en More Valuable: get to know owner and people behind site. Name, photos, family, build trust, stories of why this industry, CREDIBLE: What skills or talents allow you to excel at this business? ENGAGING: VIdeos of you, videos of client pets. USEFUL/INFORMATIVE: How-tos, checklists, downloads, articles, 5 tips, keep your dog warm in Winter, play with cat to prevent boredom, The all important first week with your new puppy… CREDIBLE: Reviews/testimonials on your site, on Google, on other sites, links from other reputable sites to your site (gives validation).