This is a marketing study of priceline.com and it's activities

1. New Marketing
By
Oloba
+256-785-552288
jooloba@livingstone.ac.ug
MarketingManagement

2. Changing Business in the New Millennium

3. Q#1: How does the internet illustrate the
marketing concept in action?

4. Q#2: Explain how department stores, shopping centers, discounters
and warehouse stores created value for consumers?

5. Q#3: How do internet sellers such as Priceline.com, NexTag.com,
Jumia.com and Amazon.com create value for consumers?
• Contrast this value creation
with that of traditional
retailers in question 2.

6. Q#4: How does the internet create value for
goods and service producers?

7. Q#5: Can a company like Priceline. com sell low-priced
items such as groceries and telephone calls?

8. Q#6: How does a firm like Priceline.com exemplify the
new model for connecting with customers?

9. God bless you!