The document discusses how integrating HubSpot and Magento for an online homebrewing kit retailer led to a 43% increase in year-over-year revenue within 5 months. Previously, the retailer's outdated eCommerce site was not integrated with its HubSpot marketing platform, requiring manual imports of customer data. After implementing the HubSpot-Magento integration from EYEMAGINE, the retailer saw increased site traffic through social media, blogging and email marketing. Targeted email campaigns using segmented lists and customer data from the integrated platforms also helped increase sales and engagement beyond industry standards. The integration allowed for a more automated and targeted inbound marketing strategy.

1. eyemaginetech.com http://www.eyemaginetech.com/blog/integrating-hubspot-magento-43-increase-in-revenue-year-over-year
Integrating HubSpot & Magento: 43% Increase in Revenue Year-
Over-Year
Let me tell you a story about how one very special ecommerce retailer obtained a 43% increase in revenue year-
over-year by integrating HubSpot and Magento.1
This story begins with two superheroes: HubSpot and Magento. HubSpot and Magento are know across the land as
two very powerful platforms on their own. Some consider them the best of the inbound marketing and ecommerce
worlds, respectively. Do you know what happens when the two platform powerhouses combine forces?
The Challenge.
Once upon a time, an online retailer of homebrewing kits began using HubSpot with the goal of increasing online
traffic and revenue. However, the retailer's outdated eCommerce site was not integrated with its marketing platform,
forcing it to perform painstaking manual imports of its customer data. With a database of over 350,000 contacts, this
unautomated process costed the retailer time and peace of mind. While the company attempted to nurture its
customers using a robust suite of tools, its greatest challenge became acquiring the data needed for targeted
marketing. This archaic system required the innovation that only an integration could provide.
The EYEMAGINE team, creators of HubSpot's official Magento integration, migrated the retailer to the Magento
platform, revitalized the brand's online store with a responsive design, and implemented an end-to-end inbound
commerce strategy. As a result of EYEMAGINE's innovation, the retailer's online sales grew 43% year-over-year in 5
months, a record for the company.

2. Traffic.
Engaging content and promotions were produced to increase site traffic through the use of social media, blogging
and email marketing.
Contacts.
Contacts were generated by housing product instructions, informative content and exclusive giveaways behind
landing pages.

3. Customers.
Targeted email marketing became possible for contact nurturing, ecommerce reorder email automation and
abandoned cart recovery.
The following is the 10th and last email in a buyer persona nurturing email sequence. It is expected that the last
email in a series would get the lowest engagement. However, our team was able to produce targeted emails that
surpass industry standards.

4. The following is the result of a reorder and abandoned cart email sequence that were only live for a week. Both
campaigns surpassed the ecommerce industry standard for open and click rates.

5. The online retailer's previous email strategy was unsegmented, unfocused and unflattering. EYEMAGINE produced
email marketing campaigns that consisted of:
Segmented Lists
Targeted Campaigns
Clean Layout
Clear Offer
Strong CTAs
Additionally, "Smart Content" was used to send contacts an email based on their prefences.

6. Want to learn more about the integration? Check out this infographic: