This document discusses various topics related to e-commerce and digital marketing. It covers the differences between traditional and digital business models, examples of successful digital marketing companies like Pinterest, and how e-commerce has developed business and trends in the industry. Specific sections discuss the business models of Pinterest and Pandora, the emergence of e-commerce portals and ecosystems, mobile and local e-commerce, and how to build an e-commerce presence including the role of social networking and customer relationships.

1. E-Commerce:
Digital Markets, Digital Goods
TEAM 4AMIGOS
MBA 665.01
SUMMER, 2015
THE UNIVERISTY OF FINDLAY

2. • Traditional world vs digital world.
• The importance of digital marketing in business world.
• Some examples of successful companies in digital marketing.
Introduction

3. • An introduction to Pinterest.
• Pinterest primary goals.
• How can Pinterest benefits your business?
I. Pinterest

4. • What is e-Commerce?
• How can e-Commerce develop business?
• Leading companies in e-Commerce.
• Latest trends in e-Commerce.
II. E-Commerce and the Internet

5. III. E-Commerce: Business and Technology
• The development of e-Commerce.
• E-Commerce categories.
B2B, B2C, & C2C
• The emergence of portals.
• The age of ecosystems.

6. • What is freemium?
• The story of Pandora.
• Can such a business model make any real money?
• Pandora vs its competitors.
• The wisdom of crowds principle.
IV. Can Pandora Succeed with Freemium?

7. • An introduction to m-Commerce.
• The development of m-Commerce.
• Top m-Commerce uses.
• Top m-Commerce users and providers.
• The new trends in m-Commerce.
V. Mobile E-Commerce and Local E-Commerce

8. • What do you need to build a successful e-Commerce presence?
• The role of social networking.
• Building customer relationships.
VI. Building an E-Commerce Presence

9. 4Amigos website.
Conclusion

10. • Barnes, S. (2002).The Mobile CommerceValue Chain: Analysis and Future
Developments. InternationalJournal of Information Management, 22.
Retrieved from
http://www.sciencedirect.com/science/article/pii/S0268401201000470
• Corporate Profile. Green Dot Corporation. (2015). Retrieved from
http://ir.greendot.com/phoenix.zhtml?c=235286&p=irol-irhome
• Kelly, E. (2015). In Introduction: Business Ecosystems Come of Age. Deloitte
University Press. Retrieved from http://dupress.com/articles/business-
ecosystems-come-of-age-business-trends/
• Laudon, K. & Laudon, J. (2015). Essentials of MIS. NewYork, NY: Pearson
Education Inc.
• Yoon, D., Choi, S. M., & Sohn, D. (2008). Building Customer Relationships in
an Electronic Age:The Role of Interactivity of E-Commerce Web Sites.
Psychology & Marketing, 25(7), 602–618. DOI: 10.1002/mar.20227
References