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SearchLove London 2017 | Purna Virji | Go East, Innovators: Strategies From Asia the Rest of the World Needs to Adopt

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When it comes to tech innovation, we’re not in Silicon Valley anymore, Toto. Driven by demographics, domestic trends, and government-supported talent, Asian markets are generating so many successful cutting-edge innovations that the West can only look on in awe. Or can it? In this session, Purna will explore why Asia Pacific is such a hotbed of innovation, which innovations we need to sit up and pay attention to, and how we can apply them to our businesses to increase engagement, conversions, and ultimately, revenue.

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SearchLove London 2017 | Purna Virji | Go East, Innovators: Strategies From Asia the Rest of the World Needs to Adopt

  1. 1. Go East, Innovators! Strategies from Asia the rest of the world needs to adopt Purna Virji Senior Manager of Global Engagement Microsoft
  2. 2. @PurnaVirji
  3. 3. Let’s dive into:  Why look East?  3 innovative strategies  Handy resources @PurnaVirji
  4. 4. @PurnaVirji
  5. 5. @PurnaVirji 88% 36% >400 million
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  7. 7. @PurnaVirji $22 billion $60 billion
  8. 8. “Marketers are supposed to have their fingers on the pulse…if your organization isn’t having that kind of conversation about the future, marketers need to start it.” @PurnaVirji - Linda Boff, CMO, General Electric
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  14. 14. <human computing> @PurnaVirji
  15. 15. @PurnaVirji Why are bots so popular in China?
  16. 16. @PurnaVirji
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  19. 19. Providing service via empathy @PurnaVirji
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  22. 22. Let’s look at the numbers @PurnaVirji
  23. 23. @PurnaVirji
  24. 24. How you can embed empathy @PurnaVirji
  25. 25. "faceRectangle": {"width": 193, "height": 193, "left": 326, "top": 204} “scores": { "anger": 5.182241e-8, "contempt": 0.0000242813, "disgust": 5.621025e-7, "fear": 0.00115027453, "happiness": 1.06114619e-8, "neutral": 0.003540177, "sadness": 9.30888746e-7, "surprise": 0.9952837} @PurnaVirji High EQ CRM
  26. 26. @PurnaVirji learning personalization
  27. 27. Audiences + Bid mods @PurnaVirji
  28. 28. @PurnaVirji
  29. 29. @PurnaVirji
  30. 30. Credit cards are so last year. @PurnaVirji
  31. 31. India is leapfrogging ahead of many developed countries to a paperless, cashless, presence-less system. @PurnaVirji
  32. 32. 24.5 million credit cards >240 million mobile pay users Source: Investors Chronicle, https://www.investorschronicle.co.uk/2017/04/20/funds-and-etfs/the-interview/asia-tech-sectors- will-leapfrog-the-west-Cq4fy5Oj9IDaJCPmxvu7uK/article.html @PurnaVirji Let’s look at the numbers
  33. 33. @PurnaVirji
  34. 34. How you can sever the seams @PurnaVirji
  35. 35. @PurnaVirji 1 in 4 users in the U.S. only uses an app once. - Localytics Source: TechCrunch, https://techcrunch.com/2016/05/31/nearly-1-in-4-people-abandon-mobile-apps-after-only-one-use/
  36. 36. We need to make our tech work harder, so the user doesn’t have to. @PurnaVirji
  37. 37. Think about how it should be @PurnaVirji
  38. 38. @PurnaVirji@PurnaVirji
  39. 39. @PurnaVirji@PurnaVirji
  40. 40. @PurnaVirji@PurnaVirji
  41. 41. @PurnaVirji
  42. 42. @PurnaVirji Make it easy to get paid!
  43. 43. @PurnaVirji Fix the UI! Remove friction Foreshadow and Pre-populate Native options, or QR codes
  44. 44. @PurnaVirji
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  46. 46. Where AI really shines is in enhancing customer experience by piecing together the right clues in the data. @PurnaVirji
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  48. 48. 90% of Alibaba’s orders on Singles Day were answered by an AI rather than human operators. Source: Investors Chronicle, https://www.investorschronicle.co.uk/2017/01/26/funds-and-etfs/top-100-funds/scottish-mortgage-taps- into-robotic-future-bo2L305vn71KJY8t9HufbK/article.html @PurnaVirji
  49. 49. @PurnaVirji CMB Bot handles 99.5% Qs, 99.8% accuracy Monthly interactions exceed 41 million! Success! Reduces Jiangsu Mobile’s labor costs by $300,000 Launched on MSN Messenger 90% Market- share
  50. 50. Data! @PurnaVirji
  51. 51. In five years, more than half of your customers will select your services based on your AI instead of your traditional brand. - Accenture Source: Accenture, http://www.huffingtonpost.com/entry/accenture-the-era-of-the-intelligent-enterprise_us_5887b422e4b05a82fd5b2fa2 @PurnaVirji
  52. 52. How you can improve your AIQ @PurnaVirji
  53. 53. AIQ (noun): Rating of your company based on its ability and readiness to leverage the powers of AI. - The Purna Dictionary @PurnaVirji
  54. 54. @PurnaVirji o Determine the interactions you care about o Understand when/where/how they first occur o Use the machines to make them better o Locate the data to understand and evolve them o Deliver amazing personalized experiences, consistently
  55. 55. @PurnaVirji
  56. 56. @PurnaVirji Q n A Maker External options: Bot Directory Cortana Intelligence
  57. 57. @PurnaVirji In summary
  58. 58. Thank you! @PurnaVirji

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