7. Ethnographic Interview
• “I normally have to move where I’m sitting.”
• “The charger always falls.”
App Research and Development • Elizabeth Ferraro
8. Ethnographic Interview
• “There’s never enough space, you have to fight for a spot.”
• “More public spaces are better because (desktop) chargers.”
App Research and Development • Elizabeth Ferraro
9. Ethnographic Observations
• Many individuals charging devices
• Some charging more than one device
App Research and Development • Elizabeth Ferraro
10. Ethnographic Observations
• Not many outlets in the basement
• Typically stay from 45 minutes to an hour and a half
App Research and Development • Elizabeth Ferraro
11. Idea for App
• Reserve spaces with wall outlets, portable chargers
• List the location of working outlets
App Research and Development • Elizabeth Ferraro
12. Idea for App
• Ability to change locations for different outlet locations
• Get rewarded for reserving on the app
App Research and Development • Elizabeth Ferraro
15. Ideation Session
• Ability to reserve outlets and/or seating
• Option of reserving portable chargers for specific time period
• Include social media aspect
App Research and Development • Elizabeth Ferraro
16. Research on Apps : OpenTable
• Restaurant reservation app
• Consistent menu on bottom, consistent color palette
• Included a rewards program
App Research and Development • Elizabeth Ferraro
17. Research on Apps : ChargePoint
App Research and Development • Elizabeth Ferraro
• Electric car charger app
• Side bar menu and consistent top banner
• Included interactive maps with landmarks and street names
18. Complete App Description
App Research and Development • Elizabeth Ferraro
• Outlet finding app with ability to rent portable chargers
• Users are rewarded for using the app
• Features a map of locations or list of location (able to
change)
22. Words From Research
App Research and Development • Elizabeth Ferraro
• Charger
• Search
• Outlets
23. App Research and Development • Elizabeth Ferraro
Charger
Recharge
Energy
Power
Outlet
Life
Fast
Energetic
24. Words In Other Languages
App Research and Development • Elizabeth Ferraro
• Charger translated to…
• Czech ; nabít
• Croatian ; naplatiti
• Finnish ; veloittaa
• German ; aufladen
• Italian ; carica
25. Words In Other Languages
App Research and Development • Elizabeth Ferraro
• Life translated to…
• Dutch ; leven
• Croatian ; život
• French ; vie
• German ; leben
• Danish ; liv
26. Possible App Names
App Research and Development • Elizabeth Ferraro
• Nabit
• Grabit
• Vivot
