My analysis of the Rihanna video

1. Rhianna – Umbrella

2. SFX – Whips water
Long shot to show her whipping the water.

3. CGI Effect
The effect takes place in time with the beat. This also a close up shot
showing her facial expressions.

4. Depth of Field
This is a low shot only showing her legs, this connotes her femininity
and sexiness. The depth of field emphasises the base of the beat in the
background.

5. Sparkling Rain Effect
This reinforces the idea of the song, she holds an umbrella because
there is rain.

6. Umbrella Prop
This prop represents the song, “Umbrella”, it would be appropriate to
have this in the video. The beat also causes a depth of field.

7. Glass Breaking
To show a climax in the song. There is also a long shot to show the glass
breaking.

8. Warmth difference and Conventional Wealth
Appearance
The change is vice versa to the song, the setting changes completely
when the second verse comes in. The background looks as if she is in a
palace like house.

9. Inverted Colours
These inverted colours indicate the bridge of the
song.

10. Silver Skin
This prop shows her classy behaviour and also adds a sexy element to
her video.