The campaign proposal is for an advertising campaign promoting a charity shop focused on fashion. It will use 3 images - one landscape billboard image and two portrait images in magazines/newspapers or bus stops. The target audience is 17-25 year olds from poorer areas who can afford comfortable clothing at affordable prices. The campaign message is "Comfortable clothing at affordable prices." The campaign will launch on June 16th before the summer season and advertisements will run from then until August on posters, in local newspapers, and on bus shelters near the store. The campaign must follow copyright, trademark, and intellectual property laws.

1. Campaign proposal
Task 14
Product-
I will be doing an advert campaign for a charity shop with a focus on fashion.
We will use 3 images. One landscape image being used on a billboard; I will also use two
portrait images being of a subject such as a newspaper/magazine or bus stop.
TargetAudience-
The target audience is based around both male and female aged approx. 17-25 years of age,
this is because it allows for a wider audience and attracts more people. With the gender
being at both male and female the store will be a large store therefore being capable to
hold a wider range of products. The target audience for this campaign is structured around
working class people who can just get by but struggle to get clothing and shoes. The store
will help them to buy clothing at affordable pricing. The Geographic’s of the target audience
is for poorer areas such as council estate and others, this is because we believe that this is
where the shop will be most useful and well used. We have chosen these areas because we
can price the products according to the economic situation.
Campaignmessage-
“Comfortableclothing at affordableprices”
This is the campaign message because it advertises the shop and summarises the ethos of
the charity store.
Launchdate-
My campaign will be launched before the summer season summer on the 16th of June, this
has been chosen to allow for maximum profit and a high need for Sumer clothing.

2. Scheduleofadvertisement-
Date of photoshoot:
 16th
of June will be when my firstposter will be published, I havechosen
this date as it’s a week before summer begin so I can get interest before
the season begins.
 15nd
of July is when my second poster will be published this image is a
landscapeimage I havechosen this image as I believe that the time scale
is right to get morepeople awareof the campaign.
 20th
of august and will continue until the season is out. This image will
be a portrait image and I believe this time scale is ok as its right in the
middle of the season.
Locationofadvertisement-
 Poster 1 will be published in the Warrington guardian, as I believe that
this will bring attention from the surrounding areas.
 Poster 2 will be published on a billboard a little closer to the shop in the
Warrington golden squareshopping centre and I believe is will help build
the shops population interest.
 Poster 3 will be published on a bus shelter down the road from the
store; this has been done to allow for the locals and passers-byto gain
the information.
Legal&EthicalIssues-
Copyright-
Copy right was introduced in 1988 as a Designs and Patents Act and this is being enforced
still to this today.
My campaign must follow the copyright law, which states that I am not allowed to use
another people’s work as my own.

3. Trademarklaw-
Any word, name or symbol that indicates a service such as a
logo, this is an application that once it has been verified it is
then owned buy that company/business and nobody else can
use it.
Application:
When applying trademark law to my radio adverts, any word,
name or symbol that is involved in my radio advert would only
be mine and mine only. Things such as a logo once signed for
would then be mine and nobody else could use it.
Intellectualpropertylaw-
Intellectual property is a property right that can be protected
under federal and state law, including copyrightable works,
ideas, discoveries, and inventions.
Application:
This would be used in my radio advert because it stops
people from copying my ideas or things such as my slogan.