i have analyzed this ad for my project https://www.youtube.com/watch?v=qIVDxL2lgN4

1. Mohammad Rayya ADVR300 ID:21330568
LEBANESE INTERNATIONAL UNIVERSITY
ADVR300 Project
MHD RAYYA
Dr: Asaad Sadaka

2. Mohammad Rayya ID:21330568
1 | P a g e
INTRODUCTION
snickers is a brand name of a chocolate bar made by
Mars Inc. consisting of nougat topped with caramel and
peanutsenrobed in milk chocolate, it have annual global
sales of $2 billion.
YOU'RE NOT YOU WHEN YOU'RE HUNGRY
In 2010, a new advertising campaign was launched, based
around peopleturninginto different people(usually
celebrities) when they're hungry (taking the new
campaign's name "You're Not You When You're Hungry"
quite literally.
This ad shows 3 Japanese NINJA with Rowan Atkinson
the famous actor who is well known as “Mr Bean”.
TYPE OF THE AD
Brand advertising ad, because it is focus on the brand
name “snickers” and its image.

3. Mohammad Rayya ID:21330568
2 | P a g e
ANALYSIS
1.Target audience: in case of Snickers as a Global
brand with its products, mainly the target audience
Varies between the age of 3-50 from both genders
“male/female” because everyone can eat this
chocolatebar, and as this Campaign shows that if you
are hungry, you just have to eat one bite of snickers
and you will be ok.
And from economic view, the price of this candy bar
is about less than $1 all over the world, so everyone
can buy it too.
2.Media Timing and Duration: continuitystrategy,
which mean to spread the ad continuouslyand evenly
over the length of the campaign.
In case of snickers, it has made many types of ads
like this ad but with different celebrities from 2010
till now.
3.PLC: Snickers is the best chocolatein the USA. It is
at the Maturitystage there. Currently, in India,
Snickers is in its growth stage, it has a very small
market share and it has enough competition.
4.Level of involvement: low level, because
technicallyif you didn’t like it, you can easily buy
anything else, because of its low price.

4. Mohammad Rayya ID:21330568
3 | P a g e
5.Type of market: consumermarket, where this
productbought for personal use.
6.Distributionchannel: pull strategy becausethis ad
is between the Company and the Consumer. So if the
consumer gets much awareness about this product,
he/she will ask the retailers for it.
7.Ethical issue: puffery how can peoplefly!! And how
can a bite from this small candy bar make you has no
feeling of hungry!!
8.Creativity: stoppingpower is to get the viewer
attentionand using these Japanese flying men, is very
attractingbecause we have seen them in many
movies
locking power Vampire Creativity because an ad
containinga famous characterlike “Mr bean” it
might be remembered by the audience but not the
productitself.
CONCLUSION
Advertising is one of the strongest key of marketing a
productand it has to be creative and strong to stick in the
consumer mind to purchase the product,and that what all
companies look for.

5. Mohammad Rayya ID:21330568
4 | P a g e
REFERENCES
http://mysnickersdiary.blogspot.com/
http:// www.snickers.com
http://mysnickersdiary.blogspot.com/2014_07_01_archive
.html
http://en.wikipedia.org/wiki/Snickers

6. Mohammad Rayya ID:21330568
5 | P a g e
CONTENTS
Introduction:......................................................................................................................1
You're Not You When You're Hungry..........................................................1
Type of the ad: ..................................................................................................................1
Analysis:............................................................................................................................2
Conclusion .......................................................................................................................3
References...........................................................................................................................4