3. Evaluation
■ I believe that this image is suitable for my advertising campaign as it for fills my
slogan and is raising awareness of why you don’t need to go to expensive clothing
stores to by nice clothing..
■ The key quality's within my first image is that there is a vibrant amount of colour
and the image is a clear representation of the campaign. The first image also has
great focal points.
■ The first change that I made to the image was the location as I didn’t like my in
initial idea. I also changed my position of the modals stance because I didn’t feel
the first stance showed the campaign message correctly.
4.
5. Evaluation
■ I believe that this image is suitable for my advertising campaign as it shows the
ethos and why you should not have to wear expensive clothing to look good.
■ The key quality's within my second image is that the camera angles are at the
right angle to make the viewer focus on the models face and clothing.
■ I did make some changes to the second image one being the models clothing as it
was initially shorts and a crop top but the model was not up for a costume of that
nature so I changed to a flowery jump suite. I also change the positioning the
camera to work in unison with the sun.
6.
7. Evaluation
■ I believe that this image is suitable for my advertising campaign as it for
elaborates on my slogan and is raising awareness of why you don’t need to go to
expensive clothing stores to by nice clothing..
■ The key qualities within my third image is that models is looking away from the
camera giving a feeling of superior even from low costing clothes. Also the
positioning of the model leaning on the green box helps to show the clothing off.
■ I made two changes with this image on being the location because we were unable
to get permission from the first location so we changed. The other change I made
was the way the model was stood as I didn’t like the initial stance so I changed it.
