Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Session 5
1. How are they different?
We can see here with the 2 diagrams, the difference of e-consumption between
France and Australia.
In France, all advertisings depend of the organic research in a first time,
whereas in Australia, Social média has a huge importance for the beginning of
research. For mailing, in France we can see a later intervention, while mailing
has more importance during the research in Australia. The Brand Paid
Research arrive earlier in France than in Australia. This analyze prooves that
companies in Australia make advertising more precisely and more targeted
than companies in France.
The consumer habit is totally different.
Session 5
2. What steps can a hotel staff take to attract ?
Make Sure the Front Desk Responds Immediately to Guest Issues: chatbot for exemple
Creating an Enthusiastic Team Spirit: related on the social network for example Facebook
Encourage Guests to Share their Experiences During their Stay: Instagram, Facebook …
Always be Polite and Treat Guests with Respect: Newsletter
Brand your property Through Multiple Channels on the Internet
Promote your Hotel’s Green Programs and Policies with Google solutions like Brand and Generic Paid Search
