Introducing our syndicated research study into the world of Apps

1. My H (app) y Life Tech Lifestyle Syndicated Study by Stream Research Tel: +44 1727 810 561 Mob: +44 7921 816 160 [email_address] Skype: streamresearch www.stream-research.com My H (app) y Life

2. The here and now Apps are everywhere, every company offers them (or are planning to), some do them well, some don’ t do them quite so well The media is littered with top 10 lists, keeping and making sense of it all is really difficult – it is a confused, cluttered and sometimes overwhelming choice for consumers…where do you start? It is easy to find out what are the most popular apps are but it is not easy to know why they are and what they really provide What do we really know about consumers’ desire above and beyond the mere functional need? My H (app) y Life

3. The study and what you will get This study is all about making sense of this world and understanding the ingredients that make a successful app either at home (smart TV, computer, handheld) or on the move (handheld, tablets, in store) The output Here we will examine the emotional pull the apps that are most successful have in order to build a blue print of what works best (as well as paying attention to the all important functionality) We will create a map that shows how consumers are segmented by app need (including what do families want from app experiences; the all important child development and fun apps) All in all we will look at the emotional (and functional) ingredients needed to make a great app and how we should communicate these to end users to get them to download and use the app… what is a h (app) y life? My H (app) y Life

4. How the information may be used? Key insights into what motivates and creates barriers to app adoption – the rules of attracting consumers to an app How to communicate and showcase an app to create a buzz and emotional need for the app (in advertising, in communication) Understand how and what apps to advertise within, which apps have the most connection to an end user and therefore cut through in message My H (app) y Life

5. Geography: This study will initially take place in UK, Italy, France and USA – all agencies are part of Stream’s network – subscription to individual country or Global report is possible A PowerPoint deck based on Qualitative Research: 12 individual depth interviews and 3 focus groups all carried out by Director level researchers All the systems will be covered, home and away: To take place with Android, iOS and other OS systems that use apps (including Smart TV, home computer based app systems also) What you get for investing in the syndicated study All types of users will be looked at: Heavy app users, light and non users Different genres of apps: games, business, news etc. Different lifestages: younger, older, family, non family My H (app) y Life

6. The price list Subscription to a copy of the report €7,500 This covers one report with all Global findings incorporating feedback from all the fieldwork (highlight country differences where applicable) This can be used across your business, you pay only one time This report will be the overall findings and made available to purchase to other businesses Individual country report €4,900 choice of UK, Italy, France or USA Optional Presentation of findings at your office €1,000** Presentation of findings by phone €650 Video montage of key findings €500*** **excluding travel costs where applicable (eg outside of London) ***10 minute edited highlights available via flash video (English only examples) All costs exclude VAT where applicable, if billed in other currencies we will quote you based on the exchange rate of the day My H (app) y Life