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Social Media Planning & Creating a Content Plan - Adelyn Biedenbach (Florida Panthers) - Stukent Expert Session

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Learn how to properly plan and create content for your social media channels from the director of digital media of the NHL's Florida Panthers.

Published in: Social Media
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Social Media Planning & Creating a Content Plan - Adelyn Biedenbach (Florida Panthers) - Stukent Expert Session

  1. 1. 24/7 News Cycle • Feeding the Content Beast • Content Development • But how do you produce content YEAR ROUND?
  2. 2. UNDERSTAND YOUR ORGANIZATION
  3. 3. LEARN YOUR KPIS • Direct Sales-- Have a way to measure it. • Brand Exposure– tailor your content. • Customer Service- Come up with a plan of attack.
  4. 4. WHO YA GONNA CALL?
  5. 5. DEVELOP YOUR STARS
  6. 6. THINK DAY BY DAY • Know your industry • Morning, Afternoon • Be prepared for anything
  7. 7. BE WILLING TO CHANGE Use Analytics & Reporting to constantly re-evaluate your timing, stars and strategy.
  8. 8. TOOLS • Calendar • Scheduler • Social Listening • Analytics • Industry Newsletters

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