A brief overview of key brand campaigns across the Middle East - get in touch to see what is possible for your brand at jonathan@ashtonandashton.com

1. Jonathan Ashton
Marketing Portfolio
jonnyashton@gmail.com / +971554384343
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2. GSK–Horlicks
Scripted and produced TVC, assisted director on location in Dubai.
TV and integrated offline Campaign – On-Air from January 2014 - GCC
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3. GSK–PanadolExtra–TheArchitect
Scripted and produced TVC, assisted director on location in Dubai.
TV and integrated offline Campaign – On-Air from April 2012 - GCC
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4. GSK–Panadol–TrueHero
Integrated brand campaign spanning YouTube, Facebook, primetime TV; created brand platform based on regional insights;
won MENA Cristal Award 2014 – Live April to June 2014 - GCC
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5. Ferrero–KinderBueno–BuggyRaceApp
Augmented Reality 3D Mobile Game. Promotional Shopper Material. Mall Activation. TVC.
Integrated Campaign – February 17 until March 31, 2014 – MENA
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6. Ferrero–KinderChocolate–WhoWillBeTheNextKinderKid?
CMS and website overhaul. Data Management. InMall roadshow design, production and activation. TVC
Fully Integrated Campaign – February 11-June 25, 2014– MENA
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7. Ferrero–KinderChocolate–ChocolateFactoryinKidzania
Event Management. Media Relations. Branding. Multimedia Production.
PR campaign – February 4, 2014 – Dubai, UAE
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8. Ferrero–Raffaello–DreamEscape
Facebook Connect . Mobile Development. User Interaction. Prize draw.
Digital Campaign - February 1-March 31, 2014 – KSA Market
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9. Ferrero–KinderBueno–SmallHungerBeat
Music Creation Mobile Application. Tri-Lingual Microsite. Voting. Rich Social Media
Campaign – November 20-December 17, 2013 – MENA
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10. MajidAlFuttaim–CorporateSocialMediaLaunch
Bilingual social channel launch and ongoing content recommendation
across Twitter, LinkedIn and YouTube – March 2014 onwards - MENA
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Situation:
Throughout 2014, Edelman Digital worked closely with the client to position the
company as employer and business partner of choice, whilst creating clear brand
linkage between holding company and individual assets.
Solution:
Audited all existing digital channels and made recommendations for next steps.
Planned, designed, developed and launched the #greatmoments microsite and
Facebook plugin app, encouraging people to share user-generated content from
their experiences across shopping malls, cinemas and other attractions within the
company. Ideation of creative content to showcase and connect assets with parent
company. Launching Twitter, Youtube and LinkedIn channels, forming an online
bridge in the absence of an in-development company website.
Outcomes:
10000+ engaged followers on Twitter and 20000+ on LinkedIn, based on solid
multimedia content planning.

11. HP-#BendTheRulesMECampaign
Bilingual social media outreach combined with trade show (GITEX) promotional campaign; full creative design, influencer
outreach and video content, Facebook promotional advertising – April 2015 – MENA
Results: In 2.5 week period 330 new followers, 2000 engagements, 273 brand mentions, over 2 million impressions, more
than 4 times the results from previous HP Middle East campaign
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