POV review on an a fairly new agency's website that is gaining traction in the digital space for representing brands like Raycon and FentyXSavage . Also included are opinions on the brand they represent Raycon.

1. Geoffrey K.
AUDIENCLY: CONNECTING BRANDS TO THE NEW GENERATION

2. Contents
1. Introduction
2. Vision Statement
3. Expertise
4. Clients
5. Integrated Communications
6. Brand : Raycon
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3. ● Founded in 2018 by Adrian Kotowski
● Started by creating ad campaigns in the gaming sector.
● Started campaigns for lifestyle and tech brands too.
● Their site claims to have implemented 1000+ campaigns.
● The clients are over a 100.
● They have used about 5000+ influencers for their
campaigns.
● Total employees at Audiencly are 25.
● They claim to have made 1billion + impressions using
digital media.
Introduction
Audiencly is fairly new Ad agency with offices in Germany and one in London and focuses on influencer
and viral content creation for its campaigns.
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4. Vision Statement
“Audiencly's mission is to connect companies of all types and sizes with influencers and
content creators around the world. We offer an all-round management for influencers
and support companies in developing efficient and sustainable marketing strategies.”
Audiencly aims to provide deep connections with its customers using viral media content and influencers
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5. Expertise
Audiencly has 3 core services that they offer all which include platforms such as Instagram, YouTube
,TikTok, Twitter and Facebook. All services follow a 7 step process to execute the campaign as given on
their website.
Influencer Marketing
• Audiencly commits an entire team
to guide the brand with influencer
marketing.
• They determine the appropriate
influencers the brand should use
for best reach and impressions.
Social Media marketing Paid media
• Audiencly uses social media experts to
guide brand in the digital space.
• They do in-depth analysis to strengthen
social media presence using channel
management and content creation.
● Audiencly uses a team of people to
efficiently promote the brand with paid
advertising.
● They develop a strategy that engulfs PPC
ads, display ads and branded content
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6. Clients
Audiencly uses influencers and social media to promote each of products and the brand they have
worked with are well known in their own sector.
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Tech Lifestyle Gaming
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7. Integrated Communications : Audiencly
HOME PAGE CONTENT AND DISPLAY
EFFECTIVENESS
● The homepage had all necessary link to get a
brand an idea of what Audiencly was good at and
the services they offered.
● The homepage displays were subtle and eye-
catching at the same time without the clutter of
unnecessary marketing jargon.
● The constant video loop showcasing all the
influencers and brands was an excellent touch on
the homescreen.
Audiencly uses a very modern design on its website so every service is highlighted effectively.
Audiencly Home page
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8. EASE OF OPERATION IN FINDING CONTENT
● Every service they offered were on tabs on the
page depending on where the user wished to go.
● The flow of content was smooth and seamless.
● Every sector they had serviced used case studies
to highlight their success.
● They also had a chat option which was not very
responsive but had an option to provide your e-
mail so support can get back to you with your
query.
Integrated Communications : Audiencly
Audiencly page tabs and functions
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9. Integrated Communications : Audiencly
● The site used a very minimalistic design with black
and white with spots of colour only to highlight
their clientele.
● The design was really subtle and efficient with
inviting text and impactful images .
OVERALL EFFECTIVENESS OF VISUAL/DESIGN
Audiencly page client showcase
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10. Brand IMC: Raycon
Raycon is a brand that specialises in wireless sound devices for personal listening founded by rapper Ray J.
Target Audience
• Demographic segmentation: Ages 18-40
with middle class to upper middle class
income.
• Psychographic segmentation : Interested
in latest technology and follows latest
trends.
• Geography : Currently only to North
America and Europe with plan to expand
to Asia and other continents.
Advertising
● Raycon is solely advertised on star power
of its founder and the influence he holds
in getting other celebrities to endorse the
product.
● Raycon sponsored almost all major
technology channels on YouTube.
● The advertisements were so repetitive
that some viewers complained about its
saturation in the ad-space.
● The product though got good reviews for
being the best choice for quality sound
for a limited budget.
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