LinkedIn is a great tool for Building a Personal Brand, and specifically targeted individual companies for referrals and job offers. This video goes over my 5 steps to Using LinkedIn for Job Search.

1. Presenter: Jonathan Duarte
Internet Job Search Pioneer
GOJobs.com (one of the first online job boards, founded
1996) ProfileLaunchPad.com (Online Reputation
Management)
How to get more
Job Interviews with

2. 1. We are recording this webinar. You will be emailed a link to watch the
replay.
2. When I listen and watch a webinar, I use the following strategy. I take out
an 8 1/2 x 11 sheet. Draw a horizontal line down from the top to the bottom.
On the left write notes, on the right action items. Things you can do
immediately, within the next 2-3 hours and 24 hours.
3. This way I can take action immediately, and not have to wait for the replay
to come. I can take action immediately.
4. You’ll also notice the GoToWebinar control panel on right. You can click
on the orange arrow to minimize it. You can also ask questions.
House Keeping Tips

3. About Jonathan
• Founder of GOJobs.com, one of the first online job boards, started in 1996, and most recently
ProfileLaunchPad, a LinkedIn Profile Optimization company
• Considered a foremost expert on Internet Recruiting, Resume Writing, and LinkedIn Profile
Optimization
• Search Engine Optimization (SEO) Expert, driven over 1.2 million visitors a month to a single site, with
just traffic from Google, Bing, andYahoo.
• LinkedIn SuperConnector on LinkedIn: 15,000+ first degree connections, (+ 7,000 still to be accepted

4. Who is on the webinar?
•Directors of HR
•Recruiters
•Business Owners
•Consultants
•Job Seekers
•Sales & Marketing Executives

5. To understand how to get more interviews,
we need to talk about the hiring process.

6. Average Applicant to Hire Ratios:
Referrals: 1 in 10
Job Boards: 1 in 185
* Fewer Referral Applicants.
* Referral Applicants get their resumes read and called... before job
board applicants
* Referrals are preferred by most employers - In the US, referrals
account for between 40-60% of hires, each year.
#1 Source of Hires = Employee Referrals

7. * 3 Internal transfers
* 5 Employee Referrals
* 2 from 3rd party recruiters
* 90 of those are “anonymous” applicants from job boards.
Hiring managers are going to review the Internal Transfer and
Employee Referral Resumes first.
Example 100 applicants

8. More Employee Referrals = More Interviews
How do you get employees to refer you, if you don’t know
anyone at the company?
That’s where LinkedIn comes in.
LinkedIn is the worlds largest employee directory.
You type in the name of a company, and LinkedIn probably has
lots of current and past employees listed.

9. #1 Get the specific Hiring Managers and Recruiters in your
Target Companies to view you profile.
#2 Connect, Engage, and Build Relationships with employees in
your Target companies.
#3 Contact specific employees and ask for Job Referrals.
How to get more Interviews from LinkedIn?

10. * Create a list of target companies
* Build your profile – Optimize your profile
* Reconnect with offline network, online.
* Add-value
* Engage, Comment, Share
* Join Specific Groups, your peers, alumni, company, niche,
product, brand, recruiter, hiring managers, industry, local
* Network – Research, build your network, and engage.
* Use Signal to see what employees are talking about and sharing, Engage,
and add value if possible.
* Do Coffee – Meet or contact employees, cultural interview, ask for referral
information
Tactics

11. BRANDing on LinkedIn
•Build your profile
•Reconnect
•Add-Value
•Network
•Do Coffee

12. Special offer at the end of the
presentation

13. is the battle field for online
Reputation

14. Who do you want to view
your profile?

15. What does your Profile look
like?

16. People buy from and hire the
people they
Know, Like, and Trust

17. Would you trust someone that looks
like they’re Hiding?

18. What does Being a subject Matter
Expert Look Like?
• Does your Headline make you stand out?
• Do your job titles create a sense of continued growth and accomplishment?
• Does your Profile Summary define your accomplishments?
• Are you connected to your peers?
• Are you a member of the groups that someone in your position should?
• Are you following the right companies?

19. BRANDing on LinkedIn
•Build your profile
•Reconnect
•Add-Value
•Network
•Do Coffee

20. Is your Headline
building Trust?
•Headlines are visible in Search Results, in Groups,
Updates, and even Emails.

21. Does your summary tell their
professional Story?
•Are you building Trust?
•Are you building Credibility?
•Are you building Rapport?
•Why would someone want to work with you?

22. Create a Professional Gallery

23. Rich Media and your Summary

24. BRANDing on LinkedIn
•Build your profile
•Reconnect
•Add-Value
•Network
•Do Coffee

25. Reconnect
The power of your network is based on:
* The Size of your Network
* How Connected your Network is
* How well you know your network
* How active your network is.

26. BRANDing on LinkedIn
•Build your profile
•Reconnect
•Add-Value
•Network
•Do Coffee

27. Zig Ziglar
“You can have everything in life you want,
if you will just help other people get what they want..”

28. Jonathan Duarte
“To be considered a Valuable Resource,
you have to Add Value.”

29. AddingValue
Updates and sharing

30. BRANDing on LinkedIn
•Build your profile
•Reconnect
•Add-Value
•Network
•Do Coffee

31. Get more ProfileViews
• Keyword Optimize your LinkedIn Profile
• Build your Network.
• More connections = Search Results (More on that
in the Mastering LinkedIn Bootcamp)
• ABC’s - Always Be Connecting
• Add-Value with Group Posts, Comments, Shares, and
Likes
• Profile Updates - Share articles, presentations, videos,
news about your industry, and especially your target
companies.

32. 340% Increase in ProfileViews
from Engaging in Existing Group Conversations
LinkedIn user James:
Over the holidays, James made a commitment to
engage with people in LinkedIn Groups. Look what it
did to his visibility.
From 100 to 340+ Profile Views in
one week!
* The noticeable drop in Searches in December was
due to the holidays... Recruiting basically stops for 3-4
weeks.

33. 500% Increase inViews from
LinkedIn Updates & Posts in Groups
LinkedIn user Jonathan Duarte:
Over the holidays, I started posting LinkedIn Updates
on my profile and in Groups. I did not actively engage
in existing conversations (comment, share, and like),
as much as James did in the previous slide.
From 35 to 190 Profile Views
* The noticeable drop in Searches in December was
due to the holidays... Recruiting basically stops for 3-4
weeks.

34. What does this mean?
There are 2 definitive ways to build traffic to your profile.
* Engaging in existing LinkedIn Conversations (commenting, sharing, liking)
* Creating New conversations (adding new updates, sharing articles, blog
posts, videos, presentations, etc.)

35. Networking
•Maximum of 50 groups
•Types of groups:
•Industry Specific
•Alumni
•Corporate / Brand / Product
•Professional
•Local

36. Group Tips
•Join Peer groups
•Join the groups of the people that you want to see your
profile.
•Join groups of potential prospects.

37. Right this down!
Join the groups of your audience:
If you want recruiters to see your profile, join and engage with Recruiters
in their groups.
If you want to get connected to prospects or people who might buy your
products and services, join their groups, and engage with them, there.

38. BRANDing on LinkedIn
•Build your profile
•Reconnect
•Add-Value
•Network
•Do Coffee

39. Do Coffee!
You’ve built all these “virtual connections”.
Now you need to turn some
of them into Relationships.