The presentation analyses COMCAST company and its related subsidiary firms.

1. COMCAST
CORPORATION
Broadband, Media & Entertainment,
Film, Broadcast and
Telecommunications.

2. Introduction
● Comcast is a global media and technology conglomerate.
● The company was founded in 1963 by Ralph Robert through
purchase of American Cable Systems.
● Current CEO is Brian Roberts.
● The cable company was incorporated under the name
Comcast the current name of the corporation.
● By July 8th 2021, the company earned a market cap of $266
billion.
● The corporation currently own five major media companies
(AT&T Broadband, NBCUniversal, Sky, Dreamworks
Animation and XUMO.

3. AT&T Broadband
● AT&T Broadband is a broadband service provider in the
United States originating from Bell Telephone company.
● Comcast acquired AT&T Broadband in November 18th, 2002
with optimism to make more profit through the company.
● The acquisition price for AT&T is 47.5 billion dollars
● AT&T has been fundamental in Comcast’s provision of
faster broadband network and innovative television
systems.

4. NBC Universal
● NBCUniversal is a leading media and entertainment
company that produce develop and distribute news,
entertainment content around sports with audience
throughout the world.
● Originated from General Electric Company.
● NBCUniversal is a mass media company under Comcast.
● The company was acquired in two phases, (51% in January
28th, 2011, and 49% in February 12th, 2013).
● The acquisition price is 22.9 billion dollars.
● Annual revenue as at 2020 stood at 28.1 billion dollars.
● The acquisition has helped Comcast to be the only media
company combining content and distribution.

5. SKY
● Sky is reported as the leading European company that
provides entertainment services to its audience.
● Sky provides broadcast and telecommunication through
high-speed internet, video, wireless phone and voice
services.
● Comcast acquired Sky networks in October 9th 2018
● The acquisition price is estimated at 40 billion dollars.
● The annual revenue as at 2020 stood at 18.6 billion dollars.
● The annual adjusted EBITDA in 2020 is 2.6 billion dollars.
● The acquisition contributed to Comcast’s expanded
international reach.

6. DreamWorks Animation
● DreamWorks is an animation studio which produces
animated films and television content.
● The company originated from DreamWorks SKG after a
division in 2004.
● DreamWorks was acquired into Comcast Corporation by a
subsidiary company NBC Universal.
● Acquisition date for DreamWorks is 22nd August 2016
● The acquisition price for Dreamworks is 3.8 billion dollars.
● The company has so far helped Comcast to offer kids and
family entertainment services to the audience.

7. XUMO
● XUMO was founded as a joint venture that was between
Panasonic and Viant Technology in 2011.
● The company offers free streaming services, news and
sports with over 190 channels.
● The Company was acquired by Comcast in February
25th, 2020 at a disclosed amount.

8. Reference
● Reiff, N. (2021). 5 Companies Owned by Comcast.
Investopedia.
https://www.investopedia.com/articles/markets/101215/top-
4-companies-owned-comcast.asp