At&T

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  • U-verse rankedhighest in customer satisfaction
  • WIRELESS WAS 233 IN 2006.
  • Mps=adv.Pd=improving and modyfing
  • At&T

    1. 1. AT&T<br />AMERICAN TELEPHONE<br />AND TELEGRAPH<br />
    2. 2. MISSION<br /> Our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else.<br />
    3. 3. VISION<br /> By creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.<br />
    4. 4. OVERVIEW<br />
    5. 5. HISTORY<br />AT&T, Inc. was formed in 2005, when "Baby Bell" SBC Communications Inc. purchased former "Ma Bell" AT&T Corporation for $16b.<br />On Friday December 29,2006 AT&T's acquired BellSouth at $ 86b<br /> - The deal consolidated ownership of both<br /> Cingular Wireless and Yellowpages.com<br />
    6. 6. OVERVIEW<br />The largest communications company in the United States. We are the industry leaders in providing <br /> Wireless service,<br /> High speed internet access, <br /> Local and long distance voice,<br /> Advertising services across the US. <br />We are also developing our business to include next-generation television services <br />
    7. 7. Core Competency<br />AT&T CUSTOMER SATISFACTION – The first national wide carrier to be awarded <br />ROLLOVER MINUTES<br />HUGE NETWORK AND LARGE NUMBER OF OUTLETS<br />WIRELESS SERVICE<br />
    8. 8.
    9. 9. NTT<br />
    10. 10. SERVICES BY NTT<br />
    11. 11.
    12. 12. AT&T WIRELESS<br />Hot 3G Apple iPhone only costs $199, less than half the price of the original<br />The largest digital wireless network in North America with 81.6 wireless customer<br />AT&T added more wireless subscribers<br /> in 2008 than any other U.S. carrier.<br />
    13. 13. CONTD…<br />To stay ahead of customer demand for mobility and speed, we expanded our fastest in the U.S. 3G wireless network to nearly 350 major metropolitan <br />We acquire No. 1 position in mobile data. <br /> Also extended our industry-leading<br /> Wi-Fi hotspot footprint to nearly 20,000<br />
    14. 14. MERGER WITH TCI(Tele-Communications Inc. )<br />TCI one of the leading cable television companies in the country, has nearly 11 million customers <br />The merger gives AT&T - for the first time - a direct "broadband" connection to millions of customers' homes on lines that the company now owns and operates.<br />TCI, which has 32,000 employees, becomes AT&T's newest business unit, AT&T Broadband & Internet Services. <br />
    15. 15. CONTD…<br />U-verse’s features-<br /> - High Definition (HD) channels <br /> - Total Home DVR : which allows<br /> recordings to be accessed on <br /> multiple TVs in a single home. <br />
    16. 16. REVENUE Vs EXPENSES<br />
    17. 17. REVENUE GENERATION<br />
    18. 18.
    19. 19. Strengthening Communities<br />We strengthen our communities by providing good jobs, donating our time and talents, supporting underserved populations and promoting education programs that create economic opportunity.<br />
    20. 20. Minimizing Our Environmental Impact<br />We strive to minimize our environmental impact in ways that are relevant to our business and important to the communities we serve.<br />
    21. 21. Connecting People and Business<br />We efficiently connect people and businesses everywhere with innovative and sustainable products and services.<br />
    22. 22. Leading Innovation and Technology<br />We lead the way in innovation and technology and apply developments to make a sustainable difference in society.<br />
    23. 23. RECOMMENDED STRATEGIES<br />As declining sales of traditional home phone lines in US AT&T should look forward for Market Development Strategy (entering new market)<br />AT&T should opt for MarketPenetrationStrategy (adv. and promotion)and ProductDevelopment by launching new Schemes for customers.<br />
    24. 24. OPPORTUNITIES<br />
    25. 25. CONTD…<br />As India and China are hot spot and merely half the population is using telecommunication services.<br />AT&T strength’s is wireless services which will help the company acquiring large part of share in developing countries.<br />By providing Transitiontonewmedia<br /> - Video Share, U-verse<br />
    26. 26. Important facts<br />Serving more than 150 million customer<br />Annual revenue $ 124 billion<br />The company was honored at the 2008 Technology & Engineering Emmy Awards for development of “Coaxial Cable” technology<br />AT&T Telepresence Solution with Cisco. <br /> Talking sales with the London office on a video conference<br />
    27. 27. CONTD…<br />In 2008, AT&T was recognized as having the “Best Mobile Phone Coverage in the World” by Business Traveler magazine<br />New logo and orange highlight from the former Cingular<br />
    28. 28. Thank you<br />

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