A small sampler of the range of work I do as a copywriter, art director and designer

1. Puttingideastowork

3. John New
I have a few decades of experience under my
belt and carried out a variety of roles within the
marketing industry.
I started out as a graphic designer but got a bit
frustrated with the fact that the big decisions and
directions came downstream to me. I wanted to
be part of that stage in the chain.
So I did. I moved up in marketing and
communications and finally headed up the
international corporate communications and
marcoms for a group of agriculture and food
companies within the Imperial Group empire.
This fired up a love affair with advertising which
led me to move on to adland and to jointly owning
a creative agency for 10 years.
I now operate a marketing and creative consultancy.
The following pages attempt to provide some
insight into my experience and expertise.
Skills
Marketing and communications strategies
Creative Direction and Art Direction
Copywriting
Graphic Design
Services
Brand creation and development
On and off-line advertising
On and offline DM
Website creation
Plus via professional network
Web developing
Photography
PR strategies and implementation
SEO and Social Network Marketing
Backround
Head of Communications
for global company
Senior lecturer
Partner in design firm
Chairman of own advertising agency
Creative Director of advertising
and marketing agencies
Owner of marketing and creative consultancy

4. The task:
The concepts, copywriting (with my
copywriting team mate), design and
production of in-branch posters,
point-of-sale, advertising, leaflets and
direct mail to account holders of
this building society with a ‘middle-
England’ customer base.
Two examples of many campaigns created over a two year
period to give this well respected brand a more arresting
message to lift the brand from hitherto tired and ignorable
(wallpaper) communication.The direct marketing campaigns
always exceeded reponse and conversion targets.

5. The task:
Responsible for the primary B2C
and B2B marketing communication
for Dimplex, the largest manufacture
of heating products.
Work included someTV, radio,
consumer press advertising, DM,
sales literature, product catalogues,
exhibition work and corporate
communications.
I worked on all the advertising, sales
literature and sales promotion of domestic
radiators, heating systems, gas fires, electric
fires, shower systems, fan heaters, panel
heaters, storage systems.
Far left:
Towel rail
product
brochure
Centre
B2B trade ad
Left:
Consumer ad
B2B /B2C
product
catalogues

6. The task:
Ideas creation, copywriting, design
and production of UK direct mail
programmes to generate footfall and
establish Disneyland Paris as a major
destination in Europe.
This work played an influential part in
generating the most visitor numbers
from any other European country.
Examples of direct marketing
campaign work produced over
a 2 year period

7. The task:
The Hardy Country
brand was to be a
Guest beer in London pubs.
The use of posters and beermats
(lost my samples) to promote the
beer required that the message be
fast and yet project the specialness
of the brand.
The pure real ale of the product
and the pure beauty of Dorset
provided the thirst-quenching
creative solution.

8. The task:
To regenerate the English Courtyard
brand that had lost its position as
the market leader at the top end of
retirement properties.
We carried out one-to-one research
amongst residents.The resulting
insights, common cultural traits and
preferences informed the approach to
the content, look, copy style and tone
of voice for all the national and local
adverting and sales
support collateral.

9. The task:
Global Herbs, famous for their
natural treatments and supplements
for the equestrian market were all
set to launch a new product range
into the vast poultry-keeping sector
and needing a brand positioning
strategy, marketing collateral,
packaging and product
labelling.
ChiCken
Care
natural SupplementSfor
Products
cArE GuidE
Hints & tiPs
Issue No.1
Brlike people, chicken often need
help with clear breathing.
BreathFree is the wonderful natural
way to help chicken maintain clear
nostrils and clear lungs.It helps balance the microorganisms
throughout the bird’s breathing apparatus
while ensuring that the chicken remains
comfortable and productive. If extra help
is needed, try combining BreathFree with
Revitalise or ImmunoTech.
Breathfree
feeDinGinStruCtionS
Add 10ml of Breath
Free per 10 birds (1ml
per bird) to the drinking
water (suggested ratio:
10 parts water to 1 part
Breath Free.Water should be kept
fresh by changing it
regularly.
Regularly check for dischargefrom nostrils and watery eyes and
if you suspect a serious condition
use normal medication until thecondition is cleared
further information Call: 01243 773363 Visit our Website: www.globalherbs.co.uk
further information Call: 01243
10
miteS inChiCken houSeS
Red mites are about 1mm long and live in
the cracks of chicken houses. When full
with blood, they change colour to red. They
come out at night to feed on the blood of
the birds but can survive for 6 months
without feeding. If owners don’t monitor
their chicken closely they can easily miss
the effect of these mites which live on the
chicken’s blood. On birds with a lot of downey
under-feathering, some mites may live on the
bird during the day.
miteS on ChiCken’S leGS
If you look closely at a chicken’s feet and legs, you will see they are covered in scales.
These should be both smooth and clean. There is a mite that lives in the skin under these
scales. Our Mite Spray is quick and effective for these mites and easily maintains normality.
miteS & ChiCken
m
Healthy Feetfurther information Call: 01243 773363 Visit our Website: www.globalherbs.co.uk
further information Call: 01243
8
our Mite spray is a strong concentrated mix of
plants that works for red mites that live in the
crevices of your chicken’s house and feed on your
bird at night. The spray can also be used for mites
that live on your birds‘ legs.Spray the leGS
This strong spray is very
useful to maintain legs free
from mites and scaly legs.
Try one squirt of this spray
on one leg at first to check
for sensitivity and the next
day spray more widely on the
affected leg. Spray legs once
and repeat if necessary in
one week.
Spray the houSe
This spray kills mites on contact
and so is best applied last
thing at night in the cracks and
crevices where mites live. A
particularly important location is
where the perches join the wall
of your chicken house. It is highly
effective but does not have a
residual action when it has dried
out. This means it should be used
each day as required.
mite Spray
liCe
poWDeralong with the application of Mite Spray,
weekly treatment of Lice Powder is also
advisable. If lice are present, they are frequently
seen around the vent.You can either treat the chickens directly or put the louse
powder into their dust bath and they will treat themselves.
Healthy Feetfurther information Call: 01243 773363 Visit our Website: www.globalherbs.co.uk
further information Call: 01243 773363 Visit our Website: www.globalherbs.co.uk
9
The consumer brochure (sample pages shown here) is
created to be both a care guide (Global Herbs owners
are Vetinary Surgeons) and a product information
guide with the objective of establishing instant brand
credibility and trust with this new market.
Samples from the
product label range
Apply weekly to birds’
feathering paying
special attention to
the underside of the
body and wings and
vent area. Can also
be used in a dust
bath in order that
birds can apply the
powder themselves.
LICE POWDER
NATURAL
SUPPLEMENTS FOR
CHICKEN CARE
SUPPLEMENTS FOR
200g
HERBAL
RevitaliseR
NatuRal supplemeNts
foR ChiCkeN CaRe
A general-purpose liquid
supplement and tonic
for chickens that may be
under the weather and
in need of a pick-me-up
1 Helps maintain good
general health and
energy levels
2 Supports digestion
and the use of food
3 Maintains a good general
metabolism
4 Helps individuals grow well.
the ‘piCk-me-up’
Feeding instructions
Add 10ml of Revitaliser per 10
birds (1ml per bird) to the drinking
water (suggested ratio: 10 parts
water to 1 part Revitaliser.
Water should be kept fresh by
changing it regularly.
250ml

10. The task:
Internal and external promotion
and communication of new joinery
products concept.
This was to be the first time that
Jewson would engage directly with
the consumer.
The idea was that the trades person
would help the consumer by
specifying the products of a project.
The client would
pay - the trades
person would
collect and install.
The catalogue
was written
and designed to
explain to trade
and consumer
alike how Jewson
would work with
them.
Visual branding collateral included 50 page
catalogue and POS material
Sample of

11. Website
B2B website
The task:
The company is now working with
global automotive vehicle brands
and needs to look (and sound) like
it.At the same time there would be
a major software upgrade (EVO:8);
the main development being that
the software can now be used on
tablets.
My task was to rebrand the
company and its product and
communicate to the worldwide
automotive industry.
I segmented the company’s target
audience, identified some marketing
insights and created the message
triggers. Out of this work the grew
the updated selling proposition,
market positioning, tone of voice
and visual branding.
Product visual brand
Online and magazine ad
campaign in MotorTrader
Company visual identity
That’s because it was
It feels like it was designed by motor dealers
It’s hardly surprising that Dealerweb
is so easy to use compared with
other, more cumbersome sales
management systems.
Created by car dealers, with over
70 years experience between them,
Dealerweb is tailor-made for the
motor industry.
It started life, not as off-the-shelf
technology in need of adaption,
but as a system specifically
designed to sell more vehicles,
more profitably.
The 8 Technology software
at the heart of Dealerweb
captures customer data in
real time, enabling
manufacturers and dealer principals
to keep a daily diary of sales
performance in their showrooms.
And thanks to its designers’ inside
knowledge of the motor trade,
Dealerweb is cleverly engineered
to provide bespoke solutions for
every type of dealership, from the
smallest right up to multi-franchise
and multi-site operations.
No wonder it is today used by
national and regional dealer groups
as well as by single-site, single-
franchise independents, together
representing virtually every marque
available in the UK.
10 Park Five, Harrier Way, Exeter EX2 7HU
Tel: +44 (0)845 003 0088
www.dealerweb.co.uk
Simply designed to catch more customers
The Dealerweb brand is the property of 8 Technology Limited
Sales lead management system
As if Dealerweb wasn’t already a
wonderfully easy way for the motor
industry to sell more vehicles, more
profitably, it just got even easier.
And if it feels like it was designed
by you, that’s because in a sense
it was. The EVO 8 refinement of
Dealerweb, like Dealerweb itself,
is the product of inside knowledge
of how dealerships work.
In fact, it’s the only sales lead
management system designed
by motor dealers, who have
notched up over 70 years’
experience between them.
EVO 8 gives Dealerweb customers
the very latest of everything in the
form of a system that now functions
on iPad, Microsoft Surface Pro (as
well as on other leading tablets)
and operates on Cloud technology.
There has also been a redesign of
the visual presentation to make it
still clearer to the eye than it
already was, and so that much
easier and faster to assimilate
data. Finally, as you’d expect,
functionality has been enhanced
right across the system, including
state-of-the-art telephony and
e-marketing modules.
For the time being at least, there’s
really nothing more to add.
Now it feels like it was designed by you
Sales lead management system
Announcing
10 Park Five, Harrier Way, Exeter EX2 7HU
Tel: +44 (0)845 003 0088
www.dealerweb.co.uk
Simply designed to catch more customers
The Dealerweb brand is the property of 8 Technology Limited
Motor Dealers love it because motor dealers made it
“I get a clear picture
of the business - so
I can focus on the
priorities”
Dealer Principal
“I can see all my
group KPI’s in
real time”
Group Manager
“This system is vital
to helping me to
increase volume,
margin and customer
satisfaction”
Sales Manager
“It must be the
easiest system in
the world to use”
Sales Advisor
It isn’t called Dealerweb for nothing.
It’s the web-based sales lead
management system (designed by
motor trade specialists) with the
ability to capture and access customer
data easily and quickly, so maximising
sales and profit.
Simply designed to catch more customers
Why you’re on cloud 9 with Evo 8
Now on Cloud Now on iPad Now with new look Now even more functionality
Dealerweb just got even more
dealer-friendly.
Now that it operates on Cloud
technology and function on iPad,
Microsoft Surface Pro (as well as
other leading tablets), you’ll find it
even easier to sell more vehicles,
more profitably.
Simply designed to catch more customers

12. The task:
A vast range of work over a ten year
period. Creative input ranged across
the tropical aquatic and pond fish
food, care and equipment products
of this word leading brand.
I carried out regular personal
research to understand the needs of
both the retailer and the fishkeepers.
The images below are from pages of
a brochure created to tell the trade
all about the marketing support
Tetra provide. It all features my work.
National B2C and B2B advertising | Sales literature | Packaging design | POS | Sales promotion

13. The task:
The brand differentiating
and marketing
communication of the
Tramper all-terrain
mobility buggies.
The work includes advertising for
special interest national media,
online traffic building campaigns
linked to specialist media and
support for shows and exhibitions.
The best buggy in the country. By miles.
This is the perfect buggy for people who love getting out into
the countryside. With its large rear wheels, effective suspension
and light, accurate steering, Tramper is built to go where other
buggies can’t. It will take you comfortably and safely across
rough, uneven country tracks, through mud, streams and snow,
as well as up and down kerbs in town. Contact us for more
information or to arrange a no-obligation test drive.
Manufactured by Beamer Ltd., UK
MILES MORE MOBILITYABILITY
Low call 08456 588699
or visit www.tramper.co.uk
The all-terrain Tramper buggy.
Now available with joystick control option.
CountryLandownerAugustBeamer.ind1 1 27/6/08 13:56:16
The best buggy in the country. By miles.
This is the perfect buggy for people who love getting out into
the countryside. With its large rear wheels, effective suspension
and light, accurate steering, Tramper is built to go where other
buggies can’t. It will take you comfortably and safely across
rough, uneven country tracks, through mud, streams and snow,
as well as up and down kerbs in town. Contact us for more
information or to arrange a no-obligation test drive.
Manufactured by Beamer Ltd., UK
MILES MORE MOBILITYABILITY
Low call 08456 588699
or visit www.tramper.co.uk
The all-terrain Tramper buggy.
Now available with joystick control option.
7174-TramperAd-130x190.indd 1 22/1/08 17:54:28
The ability to go further than the shops
Just because you’re less able-bodied doesn’t mean you can’t
still enjoy the great outdoors. With its large rear wheels,
effective suspension and light, accurate steering, Tramper
is built to go where other buggies can’t. It will take you
comfortably and safely over just about every type of terrain,
from muddy country tracks to pavements. Contact us for
more information or to arrange a no-obligation test drive.
New Mark II Tramper and
Joystick Tramper now available
Manufactured by Beamer Ltd., UK
MILES MORE MOBILITY ABILITY
Low call 08456 588699
or visit www.tramper.co.uk
TramperTalkSUMMER 2008
A decadeofmaking life more fun
1998 - 2008MILES MORE MOBILITY ABILITY
We’re celebrating ten years of the design and manufacture of the Tramper mobility buggy.
We take a look back over the milestone events and at just some of the friends we’ve made, and
how they’re using their Trampers on the fascinating journey so far.
10 years ago a con-
cept became a reality
when the first Tramper
all-terrain buggy was
produced. The group
of gentlemen who
founded The Disabled
Ramblers Association
were frustrated at not
finding a buggy that
truly went everywhere,
so they approached
Beamer Limited who
already had a reputa-
tion for the design and
production of vehicle
transmissions, all-wheel
drive and specific-use
work and recreational
vehicle engineering,
plus electric vehicles.
The all-terrain buggies
Beamer decided to
produce the first
Tramper, and began to
market them. They were
soon noticed and
even had a spot on
BBC Countryfile.
Tramper owners then
began to tell Beamer
that their enjoyment of
the countryside had
been restored, and
indeed their whole
quality of life. Since
then letters and photos
are constantly arriving
thanking them for the
positive changes that
Tramper buggies have
brought about. Some of
those stories are in here.
Environmentally
friendly
Running on recharge-
able battery power
brings Tramper into the
forefront of twenty-first
century discussion and
concern.
Eddie Bailey celebrates Tramper’s 10 years by running rings around his dog.
Inside:
• Trampers incredible
US journey
• Solar power for over
100 miles
• National Trust go
Tramper
This has recently
resulted in adapted
Trampers traversing the
town and countryside
from London to Shepton
Mallett complete with
solar panel power. Watch
this space to see what
comes next! One thing
is sure more and more
people are getting out
and about with Tramper
when they had given up
hope of doing so.
www.tramper.co.uk
Long may they enjoy
their rambling and new-
found freedom to travel
in town and countryside.
Concept to 750+ in 10 years
When the word got
out after the Disabled
Ramblers Association’s
initial approach, sud-
denly the possibility of
continuing to enjoy the
great outdoors began
to be realised and the
stories of Tramper own-
ers fishing, shooting and
Considering Beamer only thought they would build 5
Trampers, as a special order for all-terrain mobility vehicles
in the first place, sales of over 750 so far just shows how
much owners appreciate their special qualities.
even running a horse-
riding school started
coming in.
A well-organised
endurance climb up
3,500ft Snowdon by ex-
mountaineer Dr Howard
Brunton was achieved in
2000, the first time any
machine had truthfully
reached the peak. This
was followed in 2002 by
an ascent of Pen Y Fan
(3,000ft) in South Wales
by Howard Brunton
again, Robin Helby and
Alan Edwards. Both trips
involved many helpers
and Beamer providing
support. (More on these
at www.tramper.co.uk)
In 2003 Robin and
Sue Watson traversed
the South Downs travel-
ling from Winchester
to Beachy Head over
8 days, and over 100
Steve Pillbeam (above)
bought the 500th
Tramper, his second.
He considers it a god-
send. A retired teacher
based at The Lizard,
Cornwall, he lost a leg
which put paid to his
hobby of bird-watching.
“My Tramper has
restored my life”, he
says. “I can now travel
on metalled roads,
aggregate, and grass-
land and I feel totally
safe and confident on
it”. Having experienced
Tramper’s abilities for
the last 6 years he sees
his Tramper as a
working machine with
fun thrown in.
Steve thinks his
Tramper is “an absolute
joy, there aren’t any like
Tramper,” he said
setting off for the
beach, “and I got a
good price for the old
one too!”
500th Tramper
miles. Many more sto-
ries are out there and
we are always pleased
to hear from Tramper
users about how they get
pleasure and perhaps
a new lease of life from
their travels in these
most extraordinary
vehicles.
A U T O M O B I L I T Y L I M I T E D
BROTHERWOOD
Visit www.brotherwood.com
or phone 01935 872603 now for more details
Maxi-mise your enjoyment of
the countryside... with the Volkswagen
Caddy Maxi conversion by BROTHERWOOD
A considerable number of Tramper® owners have also chosen the
Brotherwood conversion of the Volkswagen Caddy Life as a vehicle to
transport their all-terrain buggies.
However the new Caddy Maxi offers much more – an extra 470mm in length!
Built for the simple loading and transport of a wheelchair passenger, our
conversions are ideal for those who wish to “travel with their Tramper®”
but with the ability to also carry four adults (including the driver).
The tailgate provides cover whilst you load on to the lightweight and
counterbalanced ramp, before securely anchoring your Tramper® with the
restraint system. The whole process takes less than two minutes!
For details please ring and speak to Ron, Nigel or Ross from our
experienced sales team.
Volkswagen Maxi = Caddy + 470mm
Converted floor length - 1760mm (69.5”)
Entry height - 1422mm (56”)
Headroom - 1485mm (58.5”)
Nationwide sales of new and secondhand cars with hire and contract lease available
Dr Mike Bruton Dr Howard Brunton Robin Helby
Barney Wilson
Stephanie Westbrook
MILES MORE MOBILITYABILITY
Beamer Limited, Chadwell,
Southampton Road
Whiteparish, Salisbury
SP5 2QW
© Beamer Limited.
We reserve the right to change specifications
and features without notice
Phone us on
low-call number
08456 588 699
(UK only)
See full details on
our website
www.tramper.co.uk
7222_TramperTalkSummer08.indd 1-2 19/6/08 13:17:55
National
Ads
Banners
Newsletters
Product brochure
Brand livery
Amazing where you can go with the right set of wheels
MILES MORE MOBILITY ABILITY
The ability to go further than the shops
Just because you’re less able-bodied doesn’t mean you can’t
still enjoy the great outdoors. With its large rear wheels,
effective suspension and light, accurate steering, Tramper
is built to go where other buggies can’t. It will take you
comfortably and safely over just about every type of terrain,
from muddy country tracks to pavements. Contact us for
more information or to arrange a no-obligation test drive.
New Mark II Tramper and
Joystick Tramper now available
Manufactured by Beamer Ltd., UK
MILES MORE MOBILITY ABILITY
Low call 08456 588699
or visit www.tramper.co.uk
Outer edge of booklet
Gutter
7086-TramperAd-148x210.indd 1 21/1/07 8:10:40 pm
Our biggest competitor
A tank is the original all-terrain vehicle, Tramper the original all terrain mobility scooter.
Engineered to be as robust off road as on, a Tramper gives you the freedom- on 3 wheels or 4- to
travel a lot further than the shops. It will take you comfortably and safely up and down kerbs in
town, across rough, uneven country tracks and through mud, streams and snow. So now there’s
nothing to stop you going on manoeuvres.
For more information or to arrange a test drive, call us on
08456 588699 or visit www.tramper.co.uk
Made in Great Britain by Beamer Ltd MILES MORE MOBILITYABILITY
Left: Examples of national magazine advertising
Below: Sales literature, direct mail and CRM collateral
AS SEEN ON
TOP GEAR

14. The task:
The Hawthorns, retirement
establishments situated on the
south coast of the UK, asked me
to upgrade their communications
effectiveness to elicit more response.
In the process, I identified a USP
hidden in the communication
material: the only brand in the
market offering retirement
apartments for rent and not for
purchase.
New marketing communication
were then required to unpack this
unique
proposition
and the many
consequential
benefits.
Examples from
email campaign
Example from poster campaign located
at major supermarkets
3 5
Examples from advertising campaign

15. Sample of launch
One example from a
series of advertising
that appeared in
national and local
press created to
behave like a volume
sector brand by
offering deals - but
without denigrating
the good name
and reputation of
Mercedes-Benz.
The task:
Mercedes-Benz rationalised its UK
retail network.At the same time it
introduced models priced to sell
in the volume sector against less
prestigious marques.
This new era for MB required a
delicately crafted approach to the
communication.

16. Website Poster: Sample of launch collateral
The task:
The client is a Hospice.As a charity
in these tougher times, it has found
donations have reduced so it was
decided to create a commercial
domicilliary (general) care company
with the net income being fed back
to the charity.
The big communication challenge
was to attract attention to this
new service whilst avoiding the
public mistaking it for the end of life
hospice service.
I was tasked with naming the brand,
inventing the identity and creating
the launch communications.
Visual branding
ThesamecaringethoswhichOakhaven
Hospicepractises,isnowavailablefrom
OakhavenCaretoanyoneneedingmore
general,everydayassistanceintheirown
home.
Nowwe’reextendingcarefromendoflife
toalloflife
AllprofitsfromOakhavenCarewillgo
straightbacktotheHospice.
• Personal care
• Domestic help
• Night care
• Assistance to eat meals
• Assistance with getting up each morning
• Washing,dressing and more....
www.oakhavencare.co.ukforfulldetails
You’ll be at home with us
The visual identity design was
based on the O of Oakhaven
at the same time as suggesting
kindness, care and comforting.
Brand positioning statement

17. The task:
Commissioned to provide a
range of advertising concepts for
the European agent territories
of Stannah Stairlifts. (Four of the
concepts are featured here).
There would also be major barriers
to overcome because of different
social attitudes to disablement and
fraility.
The concepts would be transcreated
by advertising agencies native to
each agent’s territory.

18. The task:
An Chartered accountant able to
provide all the skills of an FD wanted
to offer his services to businesses
that couldn’t afford one full-time and
on the payrole.
He was particularly interested in
aquiring clients in the marketing and
media sector because this
was his background experience
in London.
The needs were simple and
to be “inexpensive”:
a brand name, branding device,
a competitive positioning,
a website, an ad’ in Campaign
magazine and a mailer
cum handout device.
Would you want a
financial director who
won’t put in all his time?
Many small and medium-sized creative businesses
would dearly like a proper financial director on board.
But not full time.
David Seaman, a qualified and registered chartered
accountant (FCA) has an insider’s view of the media and
marketing worlds.
He will work with you on a totally flexible hourly time
basis. There’s no fixed overhead and no monthly retainer.
Plus, as your financial director, David takes on all the
tasks which that title implies, lending added credibility to
your company.
Ask for a one day free and no-obligation review of your
company’s financial needs.
Call David Seaman on 01425467429 /email ds@thefmancialdirector.co.uk
www.thefinancialdirector.co.uk
“Sales are vanity.....profit is sanity
...... cash is King”
“Who audit’s the auditors?”
“Bookeepers can be dangerous”
A financial head
without the overhead
Many small and medium-sized creative businesses
would dearly like a proper director financial on board.
But not full time.
David Seaman, a qualified and registered chartered
accountant (FCA), has worked with media and
marketing companies. Now he will work with you on
a totally flexible basis: there’s no fixed overhead and
no monthly retainer.
Ask for a one day free and no-obligation review.
Call David Seaman on 01425467429 ds@thefmancialdirector.co.uk
www.thefinancialdirector.co.uk
Small ad in Campaign Magazine
and other specialist media
Website
Postcard for mailing (in envelope) and hand out and leave-behind

19. TheTradelink Group
A group of disparate
businesses who required a
visual treatment to raise their
branding allure at the same
time as make a connection to
each other.
TheTradelink Group
A group of disparate
businesses who required a
visual treatment to raise their
branding allure at the same
time as make a connection to
each other.

20. BrandNew
Even before design school I designed
logos. For me, this interest has never
diminished.
As corporate identity had evolved
into the era of ‘branding is
everything’, I am still called upon
to draw on my passion for visual
mnemonics, visual puns, visual
metaphors and genre fitting design
language.
Here is a small collection from my
favourite area of design.
T H E B O A R D R O O M
All together better for business

21. These days, the smaller business
needs to be smart and look smart
to outsmart its competition.
I have helped some businesses to
improve their presentation to their
markets and therefore shape the
perception of prospective clients and
customers.
The online store for feed. And more
E Q U I.B O X
TheFinancialDirector
My business is your business
S P O RT S B A R
D I S P L AY C A S E I N T E R N AT I O N A L
yourc re
FOR A BALANCED LIFE

22. For examples of websites creative
go to:
www.dealerweb.8tech.co.uk
www.crumbs.co.uk
www.swlsecurity.co.uk
www.oakhavencare.co.uk
www.ukhottubs.co.uk
www.showershell.co.uk
www.oakhavencare.co.uk
www.oakhavenhospice.co.uk
www.equibox.co.uk
www.mrgreenhomes.co.uk
www.focusaccounting.co.uk
www.thefinancialdirector.co.uk
www.themillarmethod.co.uk
We’d be the last people to knock the
use of security guards. But it isn’t
always practical or economic to employ
sufficient numbers of them to cover a
site adequately.
Which is where digital CCTV IP solutions
and alarm monitoring come in. They can
supply the eyes - and ears - to ensure
every area of your premises is covered,
24/7.
What’s more, if there is an intruder,
guards cannot be expected tobe
everywhere at the same time, meaning
there can be a lack of information to feed
back to the police. With IP in place, the
crucial information is caught on camera.
Even including the installation of SWL
Security CCTV equipment, our IP
solutions can save you up to 80% of the
cost of overnight manned guards in the
first year.
For all-round security,
we go beyond the
usual options
We’d be the last people to knock the
use of security guards. But it isn’t
always practical or economic to employ
sufficient numbers of them to cover a
site adequately.
Which is where digital CCTV IP solutions
and alarm monitoring come in. They can
supply the eyes - and ears - to ensure
every area of your premises is covered,
24/7.
What’s more, if there is an intruder,
guards cannot be expected tobe
everywhere at the same time, meaning
there can be a lack of information to feed
back to the police. With IP in place, the
crucial information is caught on camera.
Even including the installation of SWL
Security CCTV equipment, our IP
solutions can save you up to 80% of the
cost of overnight manned guards in the
first year.
For all-round security,
we go beyond the
usual options
01202 802170
Home
About us
Manned guarding
Retail services
Events
Internet protocol solutions
and alarm monitoring
Keyholding and alarm response
Surveillance
Internal policy enforcement
or audit
Persistent offender services
Contact us
Security IP
Solutions
& Alarm
Monitoring
SWL Security has invested heavily in the future of alarm monitoring solutions
and Control Room technology. “Finally, there is an alternative to Security
Manned Guarding”! Not only can SWL Security install and maintain your
digital CCTV system but we can monitor 24 hours a day and dispatch Alarm
Response Drivers to your site within minutes on alarm activation. Before
any Response Driver arrives at your premises the Police are on route and
any intruder has been warned audibly from our control room that they are
trespassing and must leave the site immediately. All evidence is automatically
recorded from our control room and can be supplied to our clients or Police
on request. Alarm monitoring and digital CCTV IP Solutions ensure your site
is secure and can save up to 80% of the
costs of overnight manned guarding in
the first year of supply; this includes the
installation of all CCTV equipment.
SWL
control
room
Report
Police
Dispatch
response
driver
Premises
24/7
monitoring
Keyholder
Site
Client
24/7
monitoring
Manned
guard
Key Points
• Highly cost-effective solution
• Installation and maintenance of high
quality digital CCTV solution
• 24 hour per day coverage
• Alarm response drivers
• Audible warning from control room
to trespasser
• Evidence recorded by control room
and supplied to Police
Arena Business Park, Holyrood Close
Creekmoor, Poole, Dorset BH17 7FJ
01202 802170
www.swlsecurity.com
SWL
Please click here to download leaflet

23. Marketing Communication strategies and planning,
Creative concepts and Copywriting and Design for all on and off-line media
John New
Please call 01202 891458 or 07796 991373
for a no obligation chat or video conference
johnnewcreative@uwclub.net
www.johnnewcreative.co.uk