My pharmaceutical and healthcare writing experience. How much I've done is sick, but it be the perfect Rx if you're looking for clever, clear, engaging communications.

3. To see how this campaign took off on the Web site I wrote—with glorious flash animation—google Promius Pharma and click on the name

4. In this dual-product detail aid, this cover for Mastasol presented one side of the separation anxiety story—the fear that an adhesive wouldn't stay on. Flip the brochure upside down and around and the same headline worked for product number 2. Mastasol & Detachol ONE HEADLINE WORKS FOR TWO SEPARATE FERNDALE PRODUCTS

5. Meet Detachol, product 2 presented in the same brochure. Detachol also prevents separation anxiety by making sure adhesives come off easily and painlessly.

6. SOLODYN ® ACNE MEDICATION New positioning directed that emphasis should be placed on the science inherent in this well-known acne brand. The creative solution? A breakout design!

7. Say hi to a high-tech, science-based look and feel

8. My fact-based copy helped make this page look like rocket science for acne. SOLODYN sales took off!

10. Our stunning approach—winner of multiple Global, IN-AWE, and Rx awards—presented Increlex as the natural, nurturing answer

11. Meet Analpram HC ® AND A PEACH OF A CAMPAIGN FOR ANORECTAL PAIN No buts about it, a simple and pointed direct mail rhyme became an effective way to pitch OB-GYNS

12. We launched Quill SRS, the world’s first bidirectional wound closure device. What a positive it is for surgeons and patients when you take out the knots.

14. Meet the Double Agent (on the case with efficacy and elegance for Locoid Lipocream corticosteroid). The Double Agent did one heck of a job for 3 years then evolved brilliantly.

15. And here’s the evolution now. Same product, but totally rebranded and repositioned to fight eczema with Hydrolipid Technology. Locoid Lipocream (and total Rxs) never looked so good.

17. But really written by Jim Ardito