Too many companies track activities in entry level situations it still runs counterproductive. Key productivity KPI's

1. 9/12/2015 Gmail ­ Question 4 KPI Marketing dashboard
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John Mackay <johnmackay22@gmail.com>
Question 4 KPI Marketing dashboard
1 message
John Mackay <johnmackay22@gmail.com> Fri, Sep 11, 2015 at 6:21 PM
To: John Mackay <johnmackay22@gmail.com>
I do not have marketing dashboard capability with my home based system so lets assume my EAs will
design this for us and scorekeep by loading the data. My role is to interpret the results and work internally to
continuously improve results.
I do not believe in activity based KPI's only productivity based. As a sales driven Chief Development Officer my
firm belief is that marketing serves sales. With that being said upfront here are the Marketing KPI's I would like
to focus on
1. Sales Growth dollars and gross profit., gross profit percentage
2. Number of marketing qualified sales leads generated/. compare outsourced to inhouse also
3. Range of customer lifetime Revenue X Gross Profit % X repeat billings
4. Cost of new customer acquisition direct marketing cost to project /# of new accounts'
5. Average sales response time to lead York is one day
6. WEBSITE EFFECTIVENESS
Website visitors
Leads %
Market Qualified Leads %
Sales Qualified Leads %
Quotations or presentations
Business Won
7. Market Qualified to sales qualified find the pain in sales this goes up
8 Sales Qualified Leads to Quotations or Presentations
9. Quotes and Presentations to 90% sold column
10 90% column to close
11 E­mail page visits., Landing page visits, blog visits
12 Click through rates
I am not a great secretary the common thread is how effective is our social media program., I am a believer that
improved selling and positioning techniques will turn results far more dramatically then arguing KPI's