1. Frequently Asked Questions
If you have any questions, contact us at: beermark.app@gmail.com
Q: How will you ensure accuracy? Bar owners and bartenders
do not need another thing to do.
A: This was a big issue that we found. There are several
precautions we took, one was to make the updating process as
easy as possible, by doing some preparing a business owner can
update their menu as easily as clicking a button. The business
owner creates a list of everything that they have in stock or will
have in stock, and uncheck a box when they aren’t selling it at the
time. Businesses owners or bartenders will also be able to change
the information straight from their phone.
Another fail-safe, is a checks and balances type of system we
created. The consumers can “Report a Venue” if they do not have
something in stock that they say they do. What this simply does, is
uncheck the box that we spoke about in the previous paragraph,
as well as send the owner an email telling them that this has
happened.
We also took measure to ensure that the information about the
beers themselves are as accurate as possible. The brewmasters,
or someone that the brewery greatly trusts, will be putting the
information about their beers onto beermark. They know their beers
best, why shouldn’t they be the ones to input the information?
Q: How will you be able to offer alternatives to beers or give
people suggestions on new ones to try?
A: This patent pending process is done with an algorithm and
a standardized beer profile page. Each beer has a standardized
profile, complete with industry terms. These are filled out by the
people who know their beer the best, the breweries. When a
consumer searches for a beer that can’t be found, what the system
will do is look at that beers profile and the beers profiles that are
around, then offer alternatives. The same thing happens when
giving a personal suggestion except instead of looking at just one
beers profile, the system looks at all the beers that consumer has
rated. It then offers a suggestion based on what they have tried
and liked.
Q: What platforms is this going to be out for?
A: Well in the beginning we are focusing our capital on the website
and iOS platform, but we intend to go on all devices and platforms.
Q: How will you market the app to the masses?
A: We have several plans for marketing, which involve all aspects
of the beer industry. One plan involves social networking, one of

2. Frequently Asked Questions
If you have any questions, contact us at: beermark.app@gmail.com
the features of beermark allows users to share their personal
comments about beer and venues directly onto facebook and
twitter. Not only will this give advertising to businesses but it will
also advertise beermark.
We also plan on partnering with larger breweries and distributors
across the country. We are dubbing these businesses as “Anchors”.
The Anchors responsibilities will be to help spread the word in
their area of the country. This can be done several ways, one
simply posting it on facebook and twitter. The other by training
their sales team to talk about beermark on their daily routes.
What’s good for beermark is good for everyone. Anchor breweries
and distributors in exchange for their support would get additional
benefits not extended to ordinary members, if this interests you
please contact us.
We also plan on contacting several well known blogs, eg. college
humor, barstool, and brewers guilds through out the country.
Q: What do the different packages consist of?
A: There are two different packages, Basic and Premium.
The basic package simply allows your to put your information up
on our server. This information includes, what you make, sell,
where your business is, post events, have some editing capabilities
over consumers comments, connect your facebook and twitter and
other basic information like that.
The premium package does all that is above plus gives you access
to our patent pending Point of Interest System. This is what will
allow you to learn and take over your market, by seeing exactly
what consumers want in your area and around the world.
Q: What justifies the monthly price?
A: Through out our research we have come to the conclusion that
$25 a month for the basic package to simply put your information
on the site is well worth it. You wont even need to advertise in other
forms anymore. The price is about one person coming in a month
and having a few beers. We wanted it to be cheap enough were
everyone can be apart of it.
For the premium package, which gives you access to our patent
pending Point of Interest System, we are charging $500 a month.
This is because we will be giving you direct access to what
consumers in your area are looking for. You will be able to see what
people are searching for in your area, as well as around the world.
If that is not worth $500 a month I do not know what is.

3. Frequently Asked Questions
If you have any questions, contact us at: beermark.app@gmail.com
Q: What is the Patent Pending Point of Interest System?
A: The Point of Interest System, basically allows us to see where
the interest in you beers are around the world. This is done by
recording the searches that are conducted by consumers. Our
system records the beer searched for, the GPS location, and other
non revealing pieces of information. When you have hundreds of
thousands of these searches happening daily, you can quickly see
how useful this information will be. When, in one area, there are
500 searches for a specific beer, it becomes very easy to sell that
beer to all the bars, pubs, beverage centers and supermarkets, in
that area.