2. Copyright Notice
All elements, such as the rules of the game, tank design, trade marks & devices,
and the overall Globol Extreme concept are legally protected by patent, statutory
and other common law rights.
All rights are reserved by Globol IP Pty Ltd.
3. Concept Outline
• The concept is based on a game of five a side football
(soccer) and is called “Globol Extreme”
• Globol Extreme games are played inside a unique
sporting court known as “the Tank”
• Created & designed for international markets, with our
primary market being Asia
• Globol Extreme consists of two phases
4. The Product
• Games played between two teams of 5 players
• Designed to be played indoors & outdoors
• Utilises unique playing arena & elements
• Total entertainment experience with new rules
5. The Tank
• The Tank is an enclosed football pitch approximately the
size of a basketball court
• Features:
– transparent 14 feet high glass walls
– continuously moving primary and spot goals
– centrally located blowhole injects balls in to action
• Can be transported from one venue to another
6.
7. Total Sensory Assault®
• Total Sensory Assault is the delivery of a complete
entertainment experience, encompassing the Globol
Extreme game, through to pre & post event
entertainment elements
• The term “Total Sensory Assault” is a registered trade
mark of Globol IP Pty Ltd
8. Entertainment
• Designed to create energy charged atmosphere
• Performers: roving musicians, football jugglers, street
performers
• Pyrotechnics, theatrical lighting & music used to
enhance the overall entertainment experience
• Cheerleaders, local personalities & musical celebrities
9. Phase One – All Stars
• All Star games to launch concept in each market
• Globol has engaged the services of an international
player management agency to procure All Star
players from all over the world
• All Stars will be either recently retired or players in the
twilight of their careers
• A roster of celebrity players will ensure recognition in
key international markets
10. Phase Two – Talent Searches
• Similar concept to “Idol”, “X Factor” and “The Voice”
with talent searches conducted in each market
• Aspiring players will audition in the hope being
selected to form part of a team
• The drama of making the team will be played out
through a reality TV program highlighting; auditions,
training & eliminations etc
11. Reality TV Series
• Based on talent searches with mass market appeal
beyond solely sport
• The series will be a “behind the scenes” exposé of the
life of aspiring Globol Extreme footballers
• Ultimate prize is to be selected as a member of a
National team & compete in international competitions
13. Target Audience – Phase One
Primary
• Males 18-40 years
• Football Fanatics
• Sports and entertainment enthusiasts
• Fans of celebrity players
Secondary
• Families
• Women 18-40 years
• Extreme sports fans and participants
14. Target Audience – Phase Two
Primary
• Males and Females 11-25 years
• Football Fanatics
• Sports and entertainment enthusiasts
Secondary
• Males and Females 25-40 years
• Families
15. Marketing
• Drive brand awareness and build a brand that has
credibility as a sporting property
• Strategy is to create a strong audience for Globol
Extreme across multiple territories
• Position Globol Extreme as an exciting and innovative
event
• Fill venues to seating capacity
• Create a brand franchise that can continue to be
extended into other commercial enterprises
16. The Globol Extreme Brand
Physical Attributes
Tank, Players, Venue
Brand Essence
Total Sensory Assault. The Globol Extreme brand is defining a new category.
Globol Extreme is Responsive, it is about Fluid Thinking
Brand Personality
Energetic, Youthful (fresh), Confident, Extreme, Adventurous, Exciting, Fun, Unique
Brand Values
Innovative, Progressive, Dynamic, Contemporary, Interactive
Functional Benefits
Value for money, Theatrical Experience, Accessible, Escapism, Fun, Competitive
Emotional Rewards
Exhilaration, Charged, Excited, Stimulated, Confident
17. Marketing Collateral
A suite of marketing collateral has been developed in
support of Globol Extreme, this includes;
• Overview booklet detailing all features of the concept
• DVD show reel, highlighting the core game elements
18. Rights Protection
Core elements such as rules of the game, tank design,
trade marks & devices and the overall Globol Extreme
concept is protected by patent and other common law
rights
19. Markets
Asia: Singapore, Japan, Malaysia, China,
Hong Kong, Thailand & South Korea
Middle East: UAE, Qatar, Kuwait, Iran, Iraq, Saudi
Arabia & Oman
Europe: England, Germany, Greece, Portugal,
Italy, Spain, France, The Netherlands,
Denmark & Sweden
Americas: USA, Brazil, Argentina, & Mexico
20. Market Research
• A market research study has been conducted in
Singapore, Japan and South Korea
• Males 15-35 years of age were interviewed
• Response in each of the markets is very positive
• Respondents thought that Globol Extreme was a
unique entertainment event
21. Market Research
• Respondents wanted to see the Globol Extreme game
live and on television
• Celebrity Footballers & the Talent Search were
regarded as strong concepts and had huge appeal
• Over 80% of respondents found the game to be very
appealing
22. Financials
• A sophisticated financial model has been created to
test & assess the commercial viability
• Each market has been individually modeled in
accordance with its costs structures, standards of
living & comparable entertainment options
• Revenues were estimated conservatively & all
expenses fully costed at rack rates
• The model indicates that the business is viable & will
be profitable
23. Revenue Streams
The potential revenue channels for Globol Extreme are
extensive & include such streams as;
· Ticketing · Merchandise sales
· Licensing · Sponsorships
· Broadcasting rights · Online
· Franchising · Publishing
24. Strategic Fit
• Opportunity to be associated with a fresh brand &
product that crosses multiple territories that is;
– Fresh, innovative, energetic & contemporary
– Sports & Entertainment oriented
– Changing the football landscape
– Appealing outside of a live event
25. Partnership Opportunities
• Various sponsorship levels:
– Platinum, Gold, Silver & Bronze
• Naming rights opportunities per territory
• Tailored sponsorships & promotions to suit the
sponsor’s brand
• Branding opportunities: uniform branding, court
signage, team branding etc
• Limited number of sponsorships to ensure maximum
value for key partners
26. Partnership Benefits
• Mass media exposure through television, radio,
newspaper, web & magazine
• Association with celebrity players
• Exposure through telecast & advertising at event
• Tie-in promotional opportunities with broadcast &
media partners in all territories
• Part of the team responsible for bringing you Globol
Extreme – a new & exciting entertainment event
• Tailored towards family & youth markets
