Winnercomm is a leader in connecting brands to sports audiences through television production and sponsorship sales of niche sports properties. They have over 25 years of experience producing programming for networks like ESPN featuring sports like bowling, bull riding, golf, and billiards. Winnercomm offers sponsors opportunities for on-air, on-site, and online branding integration like signage, hospitality, promotions, and websites to build emotional connections with large, loyal fan bases.

1. On-Air, On-Site, Online & On-Target
Delivering America’s leading niche sports –
We don’t just reach your target audience,
we create an emotional brand connection

2. Introduction
• Winnercomm is a leader in the
business of emotional engagement –
connecting brands with large, loyal
and profitable markets
• We deliver America’s leading “niche
sports” and touch sports’ most
passionate fans
• Because we produce the sports we
sell, we offer unsurpassed impact,
activation and added value for less
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3. About Us
• With over 25 years in business, Winnercomm is the largest independent
programming, production, interactive, design, technology (SkyCam and
Cable-Cam™), marketing services and national sponsorship and media
sales company in U.S. Sports
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4. We’re Television Experts
• You see our work & sponsors daily across 15 TV/cable networks and numerous
high profile series and events for which we offer advertising/sponsorship sales
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5. Credentials
• Winnercomm Sports has long been considered the “gold standard” in
television and technical production─ but don’t take our word for it
• In addition to the top broadcast and cable
networks, our work is also highly
recognized independently:
– Academy Award winner:
• Cable-Cam™
• Technical Achievement
– Emmy Award winner:
• Fourteen (14) to date
• Content, production & design
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6. We’re Sports & Sponsorship Experts
• The properties shown below are assets we represent exclusively or in
conjunction with the respective league or governing body
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7. Scale
• Niche does not mean small ─ our sports connect with 18 - 24% of the
U.S. TV HH population and a significantly higher percentage of key target
demographics and geographies
70 Million 68 Million 53 Million
• Shown above: total unduplicated reach to the respective sport annually
(P2+ Nielsen NPower; ESPN network telecasts)
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8. Winnercomm Sports Difference
Fictitious ESPN Upfront Buy Winnercomm Sports Difference
rating rating
• ESPN SPORTSCENTER LT . 88 • ESPN Lumber Liquidator’s
• ESPN NBA MATCH-UP .55 PBA Tour .90
• ESPN NCAA FOOTBALL .49 • ESPN NBA MATCH-UP .55
• ESPN NCAA WOMENS BB 1.03 • ESPN/2 BULLRIDING/RODEO .50
• ESPN SPORTSCENTER EL .75 • ESPN NCAA WOMENS BB 1.03
• ESPN2 WOMENS BILLARDS .43 • ESPN SPORTSCENTER .88
• ESPN POKER .46 • ESPN2 WOMEN’S BILLARDS .43
• ESPN MLB 1.34 • ESPN POKER .46
• ESPN2 POKER .24 • ESPN MLB 1.34
• ESPN2 TENNIS .40 • ESPN2 WORLD S. POKER .24
• ESPN2 BOXING .37 • ESPN W.CUP SOFTBALL .90
• TOTAL SPEND $500K • ESPN/2 THOROUGHBRED HR .95
• TOTAL SPEND $500K
Same networks, similar ratings. The Difference?
Our deliverables include powerful sponsorship elements like: custom in-show
features/elements, on-air/on-site signage, VIP hospitality, activation, turn-key interactive,
print, and more!
Source: Nielsen Media Research, 2007 ESPN Ratings & 2008 Winnercomm Cume Ratings
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9. Technology Innovation
• SkyCam and Cable Cam™ are the
leading TV POV technology systems
• Its obstacle-avoidance
capabilities enable
Skycam’s stabilized
camera to be operated
anywhere in a defined
3-dimensional space,
right in the middle
of a sporting event
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10. Sports Properties: Bowling
• The Lumber Liquidators PBA Tour
– a 23 event national tour featuring
the greatest bowlers in the world
competing live on ESPN television
• The PBA Tour is one of the highest
rated sports on ESPN and attracts
68 million total viewers
– Television Production
– Sponsorship and media sales for
the Tour
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11. Sports Properties: Rodeo & Bull Riding
• Xtreme Bulls Tour
– The PRCA’s top bull riders take on the
world’s rankest bulls through a rigorous
9-event tour
• Wrangler Pro Rodeo Tour Finale
– The last chance for glory as the PRCA’s
top cowboys, livestock and rodeos go
head-to-head in an elimination playoff
in Omaha, NE
• Wrangler National Finals Rodeo
– A 10-day shootout featuring the top 15
cowboys and girls competing for over
$5MM in prize money and the coveted
World Champion gold buckles
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12. Sports Properties: Thoroughbred Racing
• Television production, sponsorship
sales and hospitality
– ESPN and ESPN2
– “Triple Crown Weeks live racing”
– ESPN.com
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13. Sports Properties: Softball
• World Cup of Softball on ESPN,
featuring the “Best of the Best”
from around the world
• Amateur Softball coverage and
market activation at grassroots level
• World Cup of Softball: International
Tournament on ESPN – July 2009
• Border Battle, men’s slow-pitch
game on ESPN – July 2009
• ISF World Championships:
International Event – July 2010
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14. Sports Properties: World Of Outlaws
• World of Outlaws – America’s
premier winged and late-model
cars airing on SPEED
• WoO is the Triple A of NASCAR
• We create brand initiatives that
create preference, drive customers,
and affect sales
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15. Sports Properties: Women’s Billiards
• The Women’s Professional Billiard
Association (WPBA) is the oldest, most
respected organization within the sport
• Each year the WPBA hosts the Women’s
Pro Billiards Tour - the most intense and
competitive 9-Ball tournaments in the world
– Seven (7) sanctioned events
– 64 competitors vying for the prestige of
becoming the best of the best
– Televised on ESPN networks
– Activation and TV-Visible Signage
– Title and Presenting sponsorships
available
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16. Sports Properties: Golf
• Looking to do a little golfing? We have a
variety of televised events to offer:
Wendy’s 3 Tour Challenge, Young Guns
and World Club Championship
– Hospitality & Tickets
– Title and Presenting available
– Televised on the Golf Channel
– Activation & TV-Visible Signage
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17. Sports Properties: Outdoors
• Winnercomm has produced Outdoors
and Adventure Sports programming on
ESPN, TOC, NBC, VERSUS and CBS
• This includes developing Outdoors
shows for air as a time buy, fee for
services, or partnership
• NRA’s Under Wild Skies – is an
acclaimed series that takes viewers
across the outdoors landscape on a
different hunting adventure weekly
– NRA Under Wild Skies on VERSUS
in Q3/Q4 2009
– Dogs & Logs World Championships
Outdoor Channel 2009
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18. In-show Integration
• We create branded in-show features, elements and
promotions that provide valuable on-air exposure
• Ideas are custom created to meet specific brand needs
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19. Hospitality
• We also offer hospitality opportunities that enable
clients to experience the excitement, while building
relationships with their vendors and customers
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20. Signage Integration
• As DVR use proliferates, we provide high-impact TV-visible signage
that can’t be skipped, zapped or ignored
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21. Activation
• We provide creative opportunities to activate your
brand via customized sweepstakes, promotions, event
activation and various on-site media opportunities
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22. Interactive
• Our sports properties also offer
interactive extensions to further
reach their most passionate fans
• As we house and maintain many of
our league’s websites internally, we
are able to offer customized
campaigns to extend your brand’s
sponsorship presence
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23. Summary
• Customized “niche” sports sponsorships
on the ESPN Networks and other
channels!
• Integration – On-air, On-site, Online &
On-target!
• Available only through your Winnercomm
Sports Sales VP
• Guaranteed audience delivery!
• Winnercomm Sports – to KNOW us
is to LOVE us!
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