La Sol & Jet Blue
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JetBlue is considering a five-year sponsorship package proposal from the Los Angeles Sol soccer franchise to promote JetBlue's expansion into the West Coast, especially at LAX airport. The key points of the proposal include exclusive sponsorship rights for $500,000 per year, including branding on uniforms, signage at the stadium and during televised games. It would provide marketing opportunities through promotions, player appearances and dedicated seating to help JetBlue build its brand among LA area customers. The sponsorship is expected to help JetBlue gain a competitive advantage over Southwest as it expands its West Coast presence.
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