1. House at the End of the Street Trailer Analysis
FEATURE Point Evidence Explain
The story is about two people, mother and The character say that they have moved in and this
Narrative daughter moving into a house which is haunted shows they are unfamiliar with the house therefore
and bad things happen. it has mystery which can be frightening.
I think a Unique Selling Point is one of the Actors that have been in previous successful film
Unique Selling Point actors. Another Unique selling point would be gives the audience confidence to go watch another
film with them in.
People who want to see a horror. people who It has actors In that this age range would know
Target audience like to be scared. 18 to 30 year olds from previous films. It looks intriguing, possible
scary.
Long streaky music. Strings. Bass sounds. These are scary to the audience and it tells the
Music
Pauses of silence. audience that something is coming.
Shot types/camera Lots of close ups and mid shots This is so that the characters fears and emotions
angles are shown and it also shows details such as knifes.
The pace is quite slow throughout it has pauses The pauses break up the scenes and adds tension.
Pace which. It slows down in-between the scary parts to give
detailed information about the story.

2. House at the End of the Street Trailer Analysis
The dialogue explains why the people are at This gives the audience enough information to
Dialogue the house and why there is a ghost. figure out a basic storyline but not give too much
away.
No voice over. I think they chose not to have one as the characters
explain the story which gives it the realism feel and
Voiceover makes the audience connect with the characters
and feels sorry for them when something bad
happens.
Some of the footage is rewound. This is interesting as it gives a spooky feel to it and
it also gives the effect of going back in time. This is
Specialeffects
used after the first shots to show that the video is
going back before someone comes out the floor.
The titles happen after we see the first bad This leaves the audience on a cliff hanger and
thing happen. makes them pay attention to the follow titles and
The Title is then abbreviated so that it can be then video.
used in social networking purposes. #HATES This is good for marketing as people will
Credits and Intertitles don’t tell the audience anything just see it on the computer and be able to read about
intertitles something to make them think about the story it.(Other peoples thoughts-non bias)
and what might have happened. “Before you experience the fear… You before you
know the pain…To witness the horror…To uncover
the truth… You must go back… To where it all
began”

3. House at the End of the Street Trailer Analysis
DEFINITIONS
Credits and intertitles: these are words on screen that give information to the audience
Dialogue: any conversations between characters
Genre: a type or category of film, e.g. horror, romantic comedy etc.
Music: the choice of music can have a huge impact on the ‘mood’ of a film
Narrative: the ‘story’ or plot structure of a film or trailer
Pace: how quickly or slowly the shots within the trailer play
Shot types/camera angles: for example, close-up, medium shot or long shot
Special effects: includes computer-generated graphics, stunts and explosions
Target audience: the group of people a film or other product is aimed at
Unique Selling Point: what makes a particular film unique and ‘sellable’
Voiceover: a voice recorded over the top of the trailer to give information to the audience