Raimo Van der Klein, co founder Layar, iMinds The Conference 2013 Track 1: Fostering Successful Entrepreneurship in Europe conference2013.iminds.be

1. LEARNINGS AND TIPS FOR:
“HOW TO GROW A START-UP
FROM AMSTERDAM”
Raimo van der Klein
Thursday 12 December 13

2. RAIMO VAN DER KLEIN
HEMA
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Nokia
KPN
MoMo
NOS
Layar

3. I SHAPE DISRUPTIVE TECHNOLOGIES
INTO DEMOCRATISING PRODUCTS
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4. FOUNDED 2009
DEMOCRATISATION OF “SPACE”
“It's not what you look at that matters, it's what you see.” - Henry David Thoreau
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5. Thursday 12 December 13

6. 30.000.000+ DOWNLOADS OF LAYAR APP
€12.500.000,- FUNDING
40.000+ EDITORS FOR LAYAR CREATOR
30 PEOPLE IN AMSTERDAM
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7. Thursday 12 December 13

8. Thursday 12 December 13

9. THE NEXT BIG THING...
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11. www.glasseffect.nl
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12. LEARNINGS AND TIPS FOR:
“HOW TO GROW A START-UP
FROM AMSTERDAM”
Thursday 12 December 13

13. SMALL HOME COUNTRY
LIMITED RIGHT RESOURCES
NOT MANY EARLY STAGE VC’S
CONCLUSION:
„YOU NEED TO BE IN THE BAY AREA”
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14. TIMING
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15. 2008: ANDROID G1
Access to: GPS, Accelerometer & Compass
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16. THE MISSION IF YOU CHOOSE TO ACCEPT IT:
PLANT THE SEED OF THIS
MASS MEDIUM
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18. June, 2009
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19. PR, PR AND
PR
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21. .
LAYAR
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22. SELL THE OPPORTUNITY
SHARE THE VISION
Tip: paint the future
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23. HARDWARE
MANUFACTURERS
PRESS
ARTISTS
VENTURE CAPITALISTS
DEVELOPERS
BRANDS
USERS OPERATORS
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25. Thursday 12 December 13

26. RIDE THE
HYPE
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28. Thursday 12 December 13

29. GET MASSIVE FUNDING
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30. PIVOT
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31. Theory U by Otto Scharmer
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32. Theory U by Otto Scharmer
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33. SUMMARY:
TIMING
PR, PR, PR
RIDE THE HYPE
PIVOT
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34. THANK YOU!
raimo@vanderkleinproductions.com
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