"Big data" is just a facilitator for "Big Customer" service. Getting started is about creating a culture in which actionable customer insights are constantly reviewed and swift action is taken. As getting started is more about culture rather than technology, there's no excuse to procrastinate. This is my Top 10 of actions to get started with Big Data right away.

1. Big data? – Simple Culture!
@simplicityscout

2. Usual suspects

7. Top 10 actions
to simplify your culture and get
started with “big data“ right now

8. More Data
Heavier Algorithms
More Differentiation

9. Data clouds
Error bars
Uncertainty
Organizational band width

12. 1.
Go for hypotheses and
best guesses – crowd
sourced from within

13. 2. Bring analytics into all teams

14. 3. Stop asking for reports –
actionable insights only!

15. 4. Run cross functional
focus workshops

16. 5. Picture your
customer

17. Integrated Steer on “Fluid profit drivers“
Mktg. Capa-city
Anx.
Rev.
Sales Pricing
+/- 30pts
+/- 5pts

18. 6. Use infographs

19. $
IMPROVE

20. 7. Act Chief Declutter Officer

21. 8. Get insight carriers to the
decision table – stop cascading!

22. 9. Formulate your
“Stop Doing“ strategy

23. 10. Put systems second,
manual workarounds first

24. Big data? – Simple culture!
1. Go for hypotheses and best guesses
2. Bring analytics into all teams
3. Stop asking for reports – actionable insights only!
4. Run cross functional focus workshops
5. Picture your customer
6. Use infographs
7. Act Chief Declutter Officer
8. Get insight carriers to the decision table
9. Formulate your “Stop Doing“ strategy
10. Put systems second, manual workarounds first