PSY1012

1. Chapter 6
Conditioning and Learning
Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.

2. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Gateway Theme
The principles of learning can be
used to understand and control
behavior.

3. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Gateway Questions
• What are some types of learning?
• How does classical conditioning occur?
• Does conditioning affect emotions?
• How does operant conditioning occur?
• What is stimulus control?
• Are there different types of reinforcement?
• How are we influenced by patterns of reward?
• What does punishment do to behavior?
• What is cognitive learning?
• Does learning occur by imitation?
• How can behavioral self-management skills help me in my personal and
professional life?

4. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Types of Associative Learning

5. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Pavlov’s Experiment
An apparatus for Pavlovian conditioning

6. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Principles of Classical Conditioning (1 of 2)
The classical conditioning procedure

7. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Principles of Classical Conditioning (2 of 2)
Acquisition and extinction of a conditioned response

8. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Conditioned Emotional Responses
Hypothetical example of a CER becoming a phobia

9. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Vicarious, or Secondhand, Conditioning

10. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Positive Reinforcement
Reinforcing language use

11. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Acquiring an Operant Response
The Skinner box

12. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Shaping, Operant Extinction, and
Negative Reinforcement
Pigeon ping-pong

13. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Punishment
Table 6.3 Behavioral Effects of Various Consequences
Consequence of
Making a Response
Example
Effect on Response
Probability
Positive reinforcement Good event begins Food given Increase
Negative reinforcement Bad event ends Pain stops Increase
Positive punishment Bad event begins Pain begins Decrease
Negative punishment(response
cost)
Good event ends Food removed Decrease
Non reinforcement Nothing N/A Decrease

14. Generalization and Discrimination

15. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Primary Reinforcement
Electrical self-stimulation of the brain

16. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Secondary Reinforcement
Will work for tokens

17. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Schedules of Partial Reinforcement
Typical response patterns for partial reinforcement schedules

18. Variables Affecting Punishment

19. The Downside to Punishment

20. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Using Punishment Wisely
Types of reinforcement and punishment

21. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Latent Learning and Cognitive Maps
Latent learning

22. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Learning Aids and Discovery Learning
Boeing 747 airline training simulator

23. Coon, Introduction to Psychology, 15th Edition. © 2019 Cengage. All Rights Reserved. May not be scanned, copied or duplicated,
or posted to a publicly accessible website, in whole or in part.
Modeling

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or posted to a publicly accessible website, in whole or in part.
Modeling and the Media
Video game violence and youth violence rates