This presentation will demonstrate how to take current blog posts and repurpose them into new blog posts, social media posts and content while at the same time keeping your SEO engine revved up and running. We’ll also learn how to create NEW blog posts that will lend themselves to being repurposed in the future. “Green” blogging will become your new way of thinking and working!

1. “Green” Blogging
How To Stretch Your Content
Further by Repurposing It
@joelecarlson #MNBlogCon

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Joel Carlson
Social Media Specialist
• Analytics
• Content development
• Image / Photo development
• Messaging
• Strategy
8+ years of experience
B2C & B2B marketing
Construction, Fitness, Healthcare,
Hospitality, Retail & Tech

3. RECYCLING
NOT
@joelecarlson #MNBlogCon
COOL
FUN
PRETTY & SHINEY

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Why “Green” Blogging?
Ecosystem
TimeEarth
• Clean water
• Clean air
• Clean soil
• Other content
• Create images
• Strategizing
Benefits

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Sorting for “Green” Blogging?
Existing Content Social Media SEO
Which content is
formatted in a way to
make it reusable?
Which parts of the
content can be
reused for social
media?
Which keywords /
phrases should be
reused for “Google
Juice”?

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How To Sort Existing Content
Best of. . .
Top. . .
How to. . .
Seasonal
Interviews
Common subject matter or topic
Recipes
Reviews
Existing
Content

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Repurpose Blog Content Into. . .
Monthly compilation
Seasonal compilation
Most popular / Highest traffic - Listicles
EBook
PDF compilation
Collection of other people’s content
Newsletter

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How To Repurpose Blog Content
Top Posts of 2017
1) When Millennials should
start investing for retirement
2) When is the best time to buy
a home
3) How Millennials can get out
of student loans faster
My Favorite Fall Posts
1) Top places in Minnesota to
see Fall colors
2) Life beyond Pumpkin - the
other Fall flavors
3) Fall wardrobe: More than
sweatpants and sweaters
Investment Blog Lifestyle Blog

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How To Repurpose Blog Content
Compilation of Posts
• Fall Season Meal Plans
• Social Media – the Basics
for Business
• Long-Form broken down
into smaller sections
Highlights / Popular
• Review the previous month
or months of posts
• Share a key point from each
post to encourage a click
• Incorporate a few images
from the posts
EBook Email Newsletter
Landing page, Images, Layout

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How To Sort Blog Content and
Repurpose it for Social Media
Quotes
Key points
ImagesSocial Media
Review your blog posts and
isolate the following:

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How To Repurpose Blog Posts
Into Social Media Posts
Instagram Post
Take a strong point from an
older blog post and make it live
longer. Beyond the post date.
Twitter Post
Use a secondary image, and
then Tweet a link to an older
relevant post. New messaging.

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How to reinforce SEO strength
through “Green” blogging?
SEO
Keyword Use + On Page Optimization
Title, URL, Meta Description, Headline
and all of the inside content is important
When taking a collection of blog posts
and combining them into one NEW post,
ensure that the keywords that were
focused on previously are used again so
that the search intent stays strong

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Create Content that’s “Green”
Think of the lifecycle of the post or the
potential “shelf-life”, longevity of the
content.
Instructional, How to, Informative
Look at it’s quantitative value
Value topic VS Trending topic
Plan your content methodically

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NEW “Green” Content Examples
1) Long-form content - the
process of applying and
qualifying for a home
mortgage
2) Series of blog posts on
making low-cost / high-yield
investments
Investment Blog
1) Long-form content on Fall
wardrobe basics
2) Series of blog posts on
decorating a home in the
farm-glam style
3) College to workplace
wardrobe transition –
seasonal ideas
Lifestyle Blog

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Going “Green”
Not simple
It can become a habit
Saves time

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QUESTIONS
Joel Carlson
joel@joelsviews.com