The Grilled Claw: Identity Design (Part 3/3)

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JoelDaniel7

Developed an entire visual identity system for a fictional brand as a part of a live classroom project!

Design

3
“The Grilled Claw” is a restaurant branch based in the suburbs
solelydevotedtoproducingthefinestqualityofgrilledchicken.
But what actually sets us apart is the fact that we produce the
*spiciest* grilled chicken the world is yet to get a taste of.
We cater towards people that have a healthy obsession with
meals that have a good kick of spice. Targeting the 15 - 45 yrs
age group to be precise. The Grilled Claw welcomes people that
are thrill-seekers. Ones that are extremely open minded to
spicy food.

“Every meal is
worth waiting for.”
HeatLevel:
Selectyourintensity
Addsomeextras
BIRYANIS / CURRIES
LASSI - GIN TONIC
LOW
MEDIUM
EXTREME
Grills
500.23
Appetizers
Appetizers
Appetizers

The Grilled Claw: Identity Design (Part 3/3)

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The Grilled Claw: Identity Design (Part 3/3)

2. Brand Identity 3 5 6 7 About / Concept Note Stationary Branding Print Advertisements Napkin Branding Contents Digital Branding: Website Landing Page Digital Branding: Social Media / Instagram Restaurant Menu Branding Billboard / Banner Advertising Vehicle Branding 8 9 11 12 13 2

3. 3 “The Grilled Claw” is a restaurant branch based in the suburbs solelydevotedtoproducingthefinestqualityofgrilledchicken. But what actually sets us apart is the fact that we produce the *spiciest* grilled chicken the world is yet to get a taste of. We cater towards people that have a healthy obsession with meals that have a good kick of spice. Targeting the 15 - 45 yrs age group to be precise. The Grilled Claw welcomes people that are thrill-seekers. Ones that are extremely open minded to spicy food.

4. “Every meal is worth waiting for.” HeatLevel: Selectyourintensity Addsomeextras BIRYANIS / CURRIES LASSI - GIN TONIC LOW MEDIUM EXTREME Grills 500.23 Appetizers Appetizers Appetizers

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