Developed an entire visual identity system for a fictional brand as a part of a live classroom project!

2. Brand Identity
About / Concept Note
Stationary Branding
Print Advertisements
Utensil / Cutlery Branding
Contents
Digital Branding: Website Landing Page
Digital Branding: Social Media / Instagram
Chef Uniform Branding
Vehicle Branding
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3. “The Grilled Claw” is a fast-food chain based in the
suburbs solely devoted to producing the finest quality of
grilled chicken. But what actually sets The Grilled Claw
apart is the fact that they produce the spiciest grilled
chicken the world is yet to get a taste of. The brand chooses
to cater towards people that have a healthy obsession with
meals that have a good kick of spice. The Grilled Claw
offers the spiciest grilled chicken for people that have a
huge inclination and a high tolerance for spicy edibles.
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