1. ARTIST DEVELOPMENT
MASTERCLASS DAY
10.30am: Registration
11am: Intro & YouTube Session pt. 1
11.35am: Interactive Roundtable Discussions
1.15pm: Lunch
2pm: YouTube Session pt. 2
2.30pm: Media Bootcamp
4.15pm: YouTube Session pt. 3
4.45pm: The Business of Bands

2. How to Build Your
Career on YouTube
Branding and Channel Setup

3. Hospital Records
Generator Sessions
Dan le Sac vs. Scroobius Pip

4. Visual Identity
Consistency
Building an Attractive Destination

5. Channel Branding &
Building a Visual Identity
Hospital Records

6. Annotation
End Slides
Video Navigation
Playlists
In Video Programming

7. Subscription Buttons – Keep Fans Coming Back
Keep Fans Sharing!
Upselling – Merchandising Associates
(e.g. iTunes)

9. How to Build Your
Career on YouTube
Audience Development &
YouTube as a Social Tool

10. Metadata
Title
Descriptions
(add links)
Tagging
Annotation

11. YouTube is a social platform
Build a community around your channel
Engage with fans and be social!
Like, share, comment and encourage the same from fans

12. Cross Platforms
Integration
Collaboration with other channels
Curation and playlists

13. Blogs & PR
Influential channels - think outside the box!
Influencers and superfans

14. YouTube Promotion
Selling to fans
Monetising content

15. Promotional videos – pros & cons
YouTube promotes your channel ad (Fan Finder)
Short video – no cost to the creator!
Make 5 seconds count & give a call to action
Use analytics

16. Remarketing – selling to users who have visited your pages
No budget? Set up for the future using Google AdWords to
reap the benefits in the future
Never overrun adverts
YouTube is just one Google property - connect with others

17. How to Build Your
Career on YouTube
Creative Content Production

18. Types of Video Content
Official Music Videos
Static Audio vs. Lyric Videos
Covers
Teasers/News

19. Interviews
Behind the Scenes
Tutorials

20. Fan-Generated Footage
Google+ Hangouts
Live Streaming

21. Video Creation
Get to know film-makers
Set realistic budgets!
Consider release schedule
Creative vision!
Integrate audience development tools

22. Rules
New era: YouTube = your own TV channel
Content = Programming
Think in 12 month cycles – not just single releases!

23. Remember
YouTube is a great tool for discovery &
promotion
Engage with fans to build revenue, sales and
D2C relationships
Remember real-world strategies but be
creative on YouTube
Great creative content is still key
So write good songs and make good videos!!!