Blog on zing_me

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Blog on zing_me

  1. 1. Blog on Zing MeEmotion platform for brandinspiration
  2. 2. Overview
  3. 3. Blog, the key application on Zing Me. Blog was the houses of Vietnam netcitizens “ So, it has become the indispensable application for Zing Me
  4. 4. About the blogger community on Zing Me ● 15,000 blogs per day ● 160,000 daily active user ● 7 comments per blog 57% 43% Age Gender
  5. 5. Blog contest application on Zing Me Brand identity customization Viral features (Share, like, comment) Admin tools
  6. 6. PR in blog community Fan page blog Hot blogger Hot blogger Blog community microsite
  7. 7. Case study
  8. 8. Campaign for C2 green tea Duration: 4 weeks from 26/10/2010 to 23/11/2010
  9. 9. Design Introduction Hompage application Contest entry
  10. 10. Result ● 10,800 bloggers joinned ● Over 14,000 blogs ● 325,000 pageviews ● Over 210,000 visits
  11. 11. Conclusion ● Zing me has blogger community ● They have had the habit & motivation blogging ● Blog platform on Zing Me has fulfill features for brand inspiration ● Many brands have had the success with our platform
  12. 12. Zing Me blog, emotion the platform HTML Emoticon Formatting bar writting space Theme, music, MTV & pichture privacy setting
  13. 13. Zing Me blog, the emotion platform Ranking point Quick reaction Who viewed share Interaction (comment & like)
  14. 14. The ranking point, blogging motivation Standard

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