Communications Plan development

1. © The Lubrizol Corporation. All rights reserved. 1
Business Macro Focus

2. LZ@100
MISSION
STRATEGY
CULTURE
How We Get There & For What
Reason
Unique, Valuable, Big Enough to
Matter
Envisioned State: Ensuring a Sustainable Planet
while reaching at least $2 Billion in Operating Income
by 2028.
Opportunity for Impact: Help the World Move
Cleaner, Create Smarter, Live Better.
What Guides Us: Cultural Beliefs,
Diversity & Inclusion, Ethics, Safety

3. Helping ensure a more sustainable
future for the planet while reaching at
least $2 billion in operating income by
Lubrizol’s 100th anniversary in 2028.
Lubrizol@100
Ensuring a More
Sustainable Future
Accountable
Culture
Business
Efficiency
Market
Driven
Sustainability
3 © 2020 The Lubrizol Corporation

4. © The Lubrizol Corporation. All rights reserved.
2021 Objectives
2021 Objectives
1. Safety: Journey to Zero: 15% improvement in safety metrics
2. 3% operating income growth: >$1.3 Billion operating income in 2021
3. Organizational Development and Opportunity Creation
• Progress on all D&I Goals
• Continuous (at least quarterly) performance management
4. LZ@100
• CV: 1-2 opportunities in “incubation” stage
• LZA: Industrial progress, Transportation focus
• LZAM: Engineered Materials & Life Science execution, Nutraceutical progress
4
Results Matter

5. © The Lubrizol Corporation. All rights reserved. 5
Communications Macro Focus

6. © The Lubrizol Corporation. All rights reserved.
Accountability & Vision
Global Communications Accountability
Global Communications is accountable for clear, compelling communications
that inform, inspire and engage employees and protect and propel Lubrizol’s
differentiated value to external stakeholders.
Global Communications Vision
Elevate Lubrizol’s positioning as a science-based, solutions-driven company
synonymous with solving tomorrow’s needs, backed by a shared mission and
purpose that drives us all forward.
6
Better Together Partnerships
More Efficient. More Consistent. More Impact.

7. © The Lubrizol Corporation. All rights reserved.
2020 = Transform  2021= Balance
7
GROW TRANSFORM
MAINTAIN
Marathon vs. Sprint

8. © The Lubrizol Corporation. All rights reserved.
Branding
8
IMPROVE
SAFETY
GROW
UOI
LZ@100
2021 Comms Objectives
CULTURE
COVID Comms
Crisis Comms
HSES Ongoing
Digital Selling
Web Refresh
Brand Evolution
Partnerships
Mission Proof
Points &
Storytelling
Company of
Science
Sustainability
Comms
Leader Comms Diversity & Inclusion
Engagement Platforms Employee Ambassadors