Revolutionizing agriculture in Africa, by deploying fully-controlled, greenhouse farming systems, enabling high scale local production, and providing the region with nutritious, and safe food; all these being done with fewer resources & contributing greatly to the global climate action agenda.

2. Deploymentofa
SustainableAgricultural
Ecosystem

3. TheProblem
Sustainably addressing food security & the challenges of
traditional farming,is indispensable for a rising Africa
Reports say that the African region spends over $35 billion on food imports per
year,and by 2050,2.5 billion of the world’s estimated 9 billion people,will be
from Africa.With a rising population,the demand for food and food crops is
predicted to increase by 70% by the year 2050.
Arable land is on the decrease; there exists the need to optimize agriculture,
grow food with minimal space,and new technologies,hence new
approaches.Malnutrition of plants due to minimal soil fertility,excessive water
usage,food waste,carbon emissions,and scarcity are other trivial problems we
aim to solve.

4. OurSolution
Revolutionizing agriculture in Africa,by
deploying fully-controlled,greenhouse
farming systems,enabling high scale local
production,and providing the region with
nutritious,and safe food; all these being done
with fewer resources & contributing greatly to
the global climate action agenda.

5. Market&Total
AddressableMarket
(TAM)

6. The current size of the market is $313 billion with a population
of about 1.5billion people, offering the prospect of a three-fold
increase - $1 trillion by 2030.
With adequate resources needed to scale, and by virtue of in-
novation, we forecast our total addressable market (TAM) to be
set at an initial $10.43 billion, which is definitely upgradeable
over time.
Market &TotalAddressable Market (TAM)

7. Go-to-MarketStrategy
Product strategies
The products will include agricultural produce, such as vegeta-
bles and crops, requiring minimal processing energy. These
crops will be grown hydroponically, in properly optimize
temperature & humidity, and stellar nutrients.
Pricing strategies
Prices will be fixed, having put in various factors into consider-
ation such as production, energy despended, logistics, amidst
others.

8. Distribution strategies
We intend to disrupt the traditional supply chains by making the products easily
accessible - a farm-to-table ecosystem, to guarantee convenience.
Seamless delivery processes will be mplemented.
Promotion strategies
We would leverage on the power of referrals for building trust; drive user
experience through direct involvement with local communities with samples,
coupons & promotions; design a unique quality assurance scheme/policy;
explore fidelity programs & patronage rewards to increase customer loyalty;
causes; after-sale surveys; social media/internet driven promotion.
Go-to-MarketStrategy

9. ValueProposition&
Positioning
Our initiative thrives on:
Innovation
Sustainability
Satisfaction

10. Technologically
The technologies involved are modular and highly adaptable, making for a
standard level of precision and productivity, hence minimal environmental
impact and virtually zero risk. With well over 70% of water supply going into
agriculture, and just about the same percentage of water impurity also coming
from agriculture, it becomes imperative to reinvent the system.
Our system aims to utilize 90% less water than traditional farming
operating a closed-loop circulation system that redistributes water to
our plants.
Value Proposition & Positioning

11. Economically
We are at an advantage over traditional agriculture, being able to grow
over 350 times more crops per square foot, providing more with fewer re-
sources, and meeting the collective & peculiar needs of consumers, in-
cluding convenience.
Value Proposition & Positioning
Year-round availability,consistent pricing,longershelflife,safelygrown,
wide variety,locallygrown,pesticide free,highlynutritious,
uses over95% less water,safe & transparent,commitment to the community

12. Business/
RevenueModel

13. We are on a mission to grow the exceptionally best plants, and where applicable,
optimally process them, for the amelioration of humanity. CreofelAgro will operate
majorly with the transactional revenue model. Revenue and company income is
generated, when sales are driven, via wholesale, retail, or supply, as well as established
partnerships.
We have set out plans to curate flexible and accessible offers for our varying span of
customers/consumers, to meet their most basic food needs - bridging the gap between
them and healthy, quality, affordable agro produce.
There is also a definitive framework to proffer an innovative response to agro-tourism,
hence posing yet another revenue stream for the business; a market that is not
explored by many.
Business/Revenue Model

14. Traction:KPIMetrics
&Milestones

15. On an organizational level, we have succeeded in running Creofel, meeting
and in most cases, surpassing clients expectations, generating just enough
revenue to establish & keep the company afloat.
We have at various levels, demonstrated business excellence and displayed
optimum performance, delivering within timelines & offering significant
results. We have worked with high-end multinational firms operating in
Nigeria, in diverse capacities, including Nigerian Agip Oil Company,
Total E & P, the Rivers State Government, amongst others.
Traction: KPI Metrics & Milestones

16. Forecast
2020/2021

17. The business aims to fully set up and launch at full capacity in February 2021.
Adequate plans to solidify the infrastructure will be put in place. Majority of the funds
received will be put into the construction and infrastructural development.
An estimated sum of $200,000 will be used for the infrastructure of this venture in
Nigeria.
Upon full production, it would take within 2-4 weeks to grow the first batch of produce,
before the commencement of commerce (sales). An ROI of about 10% of the overall
monthly expenditure is projected, and would include staff compensation. The break
even point is estimated to take 8 months. The customer base target is 20%
increase monthly. No debts have been incurred so far. By the first quarter of 2022,
we will be looking to expand the business to other parts of West Africa.
Forecast 2020/2021

18. Team

19. Our Team
Joshua Ofor
Creative Director/Team Lead
Joshua, an ardent driver of endemic design, holds a push for
the arts, visual storytelling, sustainability & design par problem
solving. He has a viable involvement in the creative industry,
having worked with outstanding organizations & individuals,
and built exceptional experiences, products & campaigns.
His expertise spans visual & identity systems, spatial design &
other forms of visual arts. He’s significantly keen on designing
functional circular ecosystems & sustainable models; a TEDx
organizer and a UN Youth Delegate.
Chidi-Bernard Emmanuel
Director of Innovation
Bernard is an active fellow with an exceptional drive for innovation &
developing homegrown, sustainable interventions. With creativity at the
center of what he does, he is drawn to various forms of art – animation,
architecture, engineering and nature. An industrial physicist by profession,
he holds an advancing industrial experience, with the most significant
being 9-months involvement with the activities of the Port Harcourt
Refining Company in 2019. Bernard is determined to create innovative,
timeless solutions.
Precious Amanchukwu
Business Development Manager
An Economist in Business Administration and Management,
Precious possesses a passion for teamwork and also an
interest to learn by working in a fast-paced environment. A
hardworking and self-motivated individual with an ability to
embrace new opportunities. Her core competencies revolve
around Marketing, Management in Practice, Business
Communications, Innovation in Practice, Social Research
& Operations Management.
Tambari Progress
Technical Director
A budding individual furnished with exceptional problem-solving abilities,
with peculiar interest in Pro-Audio Engineering for which he holds a brief
but viable experience consulting for a number of prominent organizations -
religious, corporate, government & NGOs. Inclusively, he possesses keen
enthusiasm in Power & Energy Generation.
Progress is also a Chemical/Petrochemical Engineer.

20. business@creofel.com
creofel.com