1. Client Esther Honey Foundation
Brief Raise awareness for the foundation in Rarotonga
The solution to target New Zealanders via national newspapers within lifestyle/travel sections
and possible volunteers via social media
The result Exposure for Esther Honey which has helped raise awareness and bring in new
volunteers, much needed food and donations
Waikato Times
Cover mention, contents mention and photo, a two page story
Dominion Post
Cover mention, contents mention and two page story
Website coverage
Stuff.co.nz - nationwide
Facebook
Cook Island News
Targeting tourists to help donate food and time
Wow, your work has created quite a buzz!
It appears to be responsible for an up-tick in our Face book fans and at least three new volunteer
applications... just today!
Pretty impressive immediate results...for very impressive writing!
Cathy Sue Ragan-Anunsen
President & CEO
The Esther Honey Foundation
www.estherhoney.org