5. Positioning Statement
To the youth who love sports and are sports fashionistas, SportHeads
is a Multi-brand sports showroom of sports’ equipment and apparels
that offer its customers the experience of ‘’shopping on the fields”
Service Strategy Statement
To provide Multi-Brand sports Equipment and Apparels under one
roof offering experience of ‘shopping on the fields’ to the people
who love to play sports and are sports fashionistas so that we are
perceived by them as the best in quality and ambience sports store.
6. Service Strategy
High ClassAmbience Store
Trained Staff
Multi Brand Sports Apparel and
Equipment.
Connecting to Colleges and Schools’
events.
Promotion Strategy
12. PROMOTION STRATEGIES
Event Sponsorship:
Various sports Events of colleges.
On the spot Prize Distribution.
Setting up a kiosk at the sponsored college.
Organising Events:
Different events to raise awareness for fitness in people.
Pamphlets:
To create awareness and promote the store in the large geographic area.
13. CONTD.
Banners and Flexes:
During survey we found out the major problem was lack of awareness of a store in
locality.
Therefore, properly placed banners and flexes can diminish the problem.
Online Promotions:
Main platform for online promotion will be Facebook .
Provides local access to a large no. of population.