This document presents a business plan for a proposed multi-brand sports retail store called SportHeads in Greater Noida. Some key points: - The target customer segment is youth who love sports and sports fashion. - The store will offer a wide range of sports equipment and apparel from multiple brands under one roof, aiming to provide a high-class shopping experience "on the fields". - Promotion strategies include event sponsorships, promotions, banners and online promotions through Facebook. - Projected monthly sales are over 2 million rupees with an operating profit of over 300,000 rupees after expenses. - Break-even is calculated to be achieved within 22 months,