This document presents a business plan for a proposed multi-brand sports retail store called SportHeads in Greater Noida. Some key points: - The target customer segment is youth who love sports and sports fashion. - The store will offer a wide range of sports equipment and apparel from multiple brands under one roof, aiming to provide a high-class shopping experience "on the fields". - Promotion strategies include event sponsorships, promotions, banners and online promotions through Facebook. - Projected monthly sales are over 2 million rupees with an operating profit of over 300,000 rupees after expenses. - Break-even is calculated to be achieved within 22 months,

1. SportHeads (Retail Chain)
Presented By,
Jitender Kumar Dhruv Chauhan Karan Nathani
KaranVithlani Jitender Badyal Ishan Biswari

2. The Need Population(in %)
0-15 16-40 40-60 60 and above
45.93%
19.46%
30.74%
3.87
GREATER NOIDA
Population: 1.08 lakh
AGE GROUP
0-15 : 33,200
16-40 : 49,604
40-60 : 21,016
60+ : 4,180

3. Place: GAMMA COMPLEX,
JAGAT FARM

5. Positioning Statement
To the youth who love sports and are sports fashionistas, SportHeads
is a Multi-brand sports showroom of sports’ equipment and apparels
that offer its customers the experience of ‘’shopping on the fields”
Service Strategy Statement
To provide Multi-Brand sports Equipment and Apparels under one
roof offering experience of ‘shopping on the fields’ to the people
who love to play sports and are sports fashionistas so that we are
perceived by them as the best in quality and ambience sports store.

6. Service Strategy
 High ClassAmbience Store
 Trained Staff
 Multi Brand Sports Apparel and
Equipment.
 Connecting to Colleges and Schools’
events.
 Promotion Strategy

7. Our Store

8. TOPVIEW OF STORE

9. Left SideWall of Store

10. CENTERWALL OF STORE

11. Right SideWall of Store

12. PROMOTION STRATEGIES
 Event Sponsorship:
Various sports Events of colleges.
On the spot Prize Distribution.
Setting up a kiosk at the sponsored college.
 Organising Events:
Different events to raise awareness for fitness in people.
 Pamphlets:
To create awareness and promote the store in the large geographic area.

13. CONTD.
 Banners and Flexes:
During survey we found out the major problem was lack of awareness of a store in
locality.
Therefore, properly placed banners and flexes can diminish the problem.
 Online Promotions:
Main platform for online promotion will be Facebook .
Provides local access to a large no. of population.

14. Projected Sales & Revenue (Monthly):
S.No. Product Category No. of units Sale/
Month
Average Price
(including taxes)
Total Revenue
1. Apparels 450 1500 675000
2. Shoes 450 2500 1125000
3. Studs (Football) 50 1500 75000
4. Footballs 8 1000 8000
5. Badminton Rackets (Yonex) 8 1500 12000
Total 1895000
6. Cricket Bats 50 1000 5000
7. Cricket Balls 200 50 10000
8. Volleyballs (Nivea & Cosco) 10 800 8000
9. Badminton Rackets (Local) 25 500 12500
10. Table Tennis bats (Stag) 30 300 9000
11. Table Tennis balls (Donic) 30 100 3000
12. Table Tennis balls (stag) 100 30 3000
Total 95500
13. Shorts, Jerseys & Lowers 200 500 100000
Grand Total 2090500

15. Operating Profits(Monthly):
S.No. Products S.Nos. Revenue Pt. Margin Profit
1. For Product Category 1 to 5 Rs.1895000 15% Rs.284250
2. For Product Category 6 to 12 Rs.95500 20% Rs.19100
3. For Product Category 13 Rs.100000 30% Rs.30000
Total Profit Rs.333350
Setup Costs (One time) and Expenses (Monthly):
S.No. Type Amount (in Rs.)
1. Store Security deposit 500000
2. Furniture setup 500000
3. Interiors 200000
Total 1200000
S.No. Type Amount (in Rs.)
1. Rent 60000
2. Electricity Bill 15000
3. Maintenance (Misc) 2000
4. Staff Employees (4 Nos.) 40000
5. Store Manager 30000
6. Incentives & bonuses 5000
7. Marketing & Promotions 15000
Total 167000

16. Profit (Monthly):
 Operating Profits – Expenses (333350 – 167000) = Rs.166350
 Tax Rate applicable 25%
 Profit afterTax = Rs.124762
Break-even Calculations:
 PAT per month = Rs.124762
 Withdrawl per month = Rs.50000
 Return to Investor per month = Rs.74762
 Total initial Investment required (120000 + 400000 for initial stock) = Rs.1600000
 Break-evenTime in months = 1600000/74762 = 22 months
 Total Profit (Investor payback deducted) after 3 years = 14*124762 = Rs.1746668