If you only knew the power of email marketing, you would have started a long time ago. Email marketing remains the most cost effective marketing tool available to most small businesses. This presentation covers the stats and essential elements of an effective email marketing strategy.

1. Jim Kurtz
Marketing Advisor

3. The Most
Cost-Effective Marketing
You Can Do!
Email Marketing

4. • Email yields an average 4300% ROI
• Email nurtures prospects to keep them engaged
• Emails convert 3x more than social media
• 91% of consumers check their email at least once a
day
Why Email?
Direct Marketing Association

5. Types of Email Marketing
• Prospect List (Inbound)
• Opt-in List (Inbound)
• Re-targeting/Newsletter (Outbound)
• Segmented List (Targeted Segments)

6. The Money is in the List
• Email nurturing produces 50% more leads at
33% lower cost.
• Your income is directly proportional to the size
and responsiveness of your list
• Internet marketers often value their email list at
$1-$2 per subscriber per month
Hubspot

7. How To Build Your List
• Offer specials or prizes for members-only (subscribers)
• Add subscribe buttons and forms to website and existing
marketing pieces
• Promote on social media
• Create videos on you-tube
• Create a podcast or live stream and promote subscriptions

8. Ways to Build Prospect Lists
• Ask inbound callers for their email
• Ask to send confirmation to their email
• Recommended: send introductory opt-in message
(gets them on your opt-in list)
• Get email info from referrals and outreach efforts

9. Re-Targeting
• Send To Existing Database
• Target Those Needing Specific Services And Send Info About
Service To Them
• Send Info About Cosmetic Services
• Ask For Reviews And Referrals
• Prepare Them For Next Appointment
(Send A Month Or Two In Advance With Mystery Sandwich)

10. Examples of Prospect Email
• Hi Mr Jones!
• Thank You For Calling Our Practice Today!
• Did We Answer All Of Your Questions?
• We Send A Monthly Newsletter Out To Our Patients And
Friends That Contains Useful And (Hopefully) Entertaining
Information About Keeping Your Teeth Healthy.
• We Would Love To Share This Info With You. Click Ok To
Subscribe!

11. Example of an Opt-In Email
Happy [month name]! This month we are de-mystifying the
subject of dental implants! …
Give enough data to whet their appetite. Then call to action. If
it’s part of A larger blog article, put in a “Read more” button
and link to the main article. If you’re looking to schedule an
appointment, put in a simple appointment form right in the
email.

12. Example of a Re-Targeting Email
Hi Joe,
Last time you were in, Dr Kurtz explained the possibility of using
an implant to replace your missing tooth.
Here are a few reasons why we think this is the best option for
you… [3-4 bullet points]
Let’s get you scheduled to get this done. Your smile will thank you
for it!
• [Appointment form or phone #]

13. Example of Referral/Review Email
Hi Susan,
Thank you so much for coming to our office last week! We
appreciate being a part of your beautiful smile. We enjoy having
patients like you here in our office every day.
Can you help us get more quality patients like yourself by giving
us a review? [Put link directly to your review site]
• Referral: …by referring your friends and family to us?
[Put your new patient offer here]

14. Example of
Referral
Email

15. Re-Cap
• Email converts more reaches into paying patients than many
other forms of marketing
• Email can be largely automated to save time and money
• Email gives the best ROI
• Email increases revenue from existing patients
• Email is easier to share, allowing your message to spread
fast

17. Thank You!
Jim Kurtz
Marketing Advisor