6. Building your personal brand into that of your
organisation increases its chances of success.
Your personal brand is the trust factor your
customers needs.
7. What do these brands have in common?
House of Tara Tesla Linda Ikeji
Joy Inc. Microsoft Lean In
Dangote Globacom Facebook
10. For centuries, music has always held an intricate, almost
innate appeal to us. Some musicians have however taken
this to another level, they have appealed to our laziness.
They are able to rid us of the subconscious hassle of
deciding what type of dance to we should adopt for a
particular song, and for that we express our gratitude by
selling out their concerts.
In Nigeria, majority of the most successful songs come with
their own type of dance. Sometimes, the musician may be
forgotten but their songs thrive through generations.
19. Musicians have been known to effectively utilise this
strategy by telling stories people can relate to in their
songs. They telling personal stories: stories about their
struggles, upbringing and eventual triumphs. This gives
their fans and listeners the impression that they are
being told personal secrets and they feel more
connected.