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Many people complain that small talk is a waste of time, that is feels forced and fake. On the contrary, small talk is essential to building rapport and establishing a relationship. By following the suggestions below, small talk becomes a powerful part of any sales meeting. The difference between effective and ineffective small talk is being deliberate. Deliberate small talk done well accelerates connection. Small talk contributes to sales and customer service success every time you meet with prospects and clients.
The best sales professionals are well prepared for various types of conversations. Here are several suggestions to make small talk an important part of your sales toolbox.