3. Key components of best-selling
Amazon page
NECESSARY CONTENT FOR
PRODUCT PAGE
KEYWORD RESEARCH
01 02
TITLE
BULLETS
DESCRIPTION
IMAGES
It is figuring out about what words
are best to put in your titles, bullets
and descriptions to drive the most
eyeballs and sales to your product
listing.
4. KEYWORD SECTIONS
FEATURES CALL TO ACTION
BENEFITS QUALITY
What does your product
have?
What should customers
do after buying your
product?
What does your product
do?
How much are they
getting of your product?
TARGET MARKET
who is your product for?
5. CRAFTING A BEAUTIFUL
PRODUCT TITLE
FORMULA:
MAIN KEYWORD + PRODUCT NAME + FEATURES/BENEFITS +
CALL TO ACTION + TARGET MARKET + QUANTITY
6. DESIGNING EFFECTIVE
PRODUCT BULLETS
Lead with the Product's magic
Highlight features and benefits
Detail another feature and benefit
Add another feature and benefit
Satisfaction promise
FORMULA:
1.
2.
3.
4.
5.
7. MASTERING BEAUTIFUL
PRODUCT DESCRIPTION
Headline
Problem
Features and benefits
Credibility
Happiness promise
Call to Action
FORMULA:
1.
2.
3.
4.
5.
6.
(Describe a problem which your product solves.)
(What are the features and benefits your product solves the problem with.)
(Why is your product the best one out there to solve the problem?
(Let them know customer promise is paramount.)
(Tell them to buy, like right now, convince them.
could be a statistic, a quote or a unique feature about your product
8. CREATING IMAGES THAT
CONVERT
Main Image
Supportive images
Great images on Amazon are a blend of photography and graphic design. You use the photography to get
the product and lifestyle shots, and you use the graphic design to add layers and depth.
