Digital Marketing

1. BLK

2. About Ananta
• Ananta provides one stop solution for brands across UAE & KSA
accelerate on e-commerce platforms.
• We helped brands maximize their potential through our
expertise, technology, focus, and scale that we have built with
associated brands over the past few months.
• We helped companies strategize and implement their creative visions.
• Driven by passionate thinkers who work closely with each brands to
create strategies that produce unparalleled results.

3. BLK Ecommerce Launch
Amazon
Noon
Carrefour
dubaistore
Kibsons

4. Ecommerce listing enhancement
SE0
Keywords
Product Texts
• Standard texts
(Title, Bullet Points, Description)
• Additional Content
• Enhanced Brand Content - Seller
A+ Content (EBC/A+)
Reviews
• Review Management
Questions & Answers
Product Information
Price
Brand Stores

5. Keyword Volume
water 85K
water bottle 60K
Pure water 45K
Alkaline Water 45K
PH water 30K
SE0 & Keywords search

6. Product Text
Title, bullet points, product description, EBC / A + content
Brand Registry (Enhanced Brand Content (EBC)) and vendors (A+ Content).
Vastly improved options to show off products and brands and to utilize cross-
selling.
Brand Stores
storefront is the face of your brand
navigational layers to present the assortment
Reviews: Nurture Positive Feedback
protect and improve online brand reputation
boost your search engine performance
foster brand trust among existing and potential customers
Questions & Answers
Improve the information content of the product page
Questions often point to larger information gaps
Product Information
Crucial for Filter Navigation
Ex.material, weight or energy efficiency class

7. TOP Search Alakanie water UAE
ACTIPH
Alpin
Mai Dubai
Arwa
ALAIN
Melt
Aquvia
FIJI

8. Warehouse fulfilment
Moving stocks to
Ecommerce fulfillments
centers
Back 2 Back

9. Marketing Channels
Advertising External
PPC/CPM Advertising
• Sponsored Products
• Product Display Ads
• Sponsored Brands
Promotions
• Percentage Off, Buy
One Get One, Coupon
• Lightning Deals
• Google
• Facebook
• Instagram
• influencer marketing
Newsletter/Emails

10. Sponsored Products
 improve visibility of individual products
 CPC/CPM Appear in shopping results and on product pages
 Feature products relevant to shopping queries
Product Display Ads
• Display ads provide sellers with powerful placements on the home page, product
detail pages, and search results pages. Sponsored Display ads appear on desktop,
mobile, and the app.
Sponsored Brands
• upper-funnel advertising, effectively used for building brand awareness

11. Promotions
Percentage Off
 price will be reduced by an amount or percentage of your choice.
 Discounts may be granted on a single product, on a specific number of products.
Buy One Get One
 The buyer receives a free product for every purchased product(New product launch)
Coupon
 Visible on the main Ecommerce page as well as on website special marketing pages
 Increased visibility with a special coupons label in the search result and on the product page
Lightning Deals
 are a special form of discount.
Here, a predetermined quota of an item is featured for a short
duration at greatly reduced prices.

12. Google ads
 Search ads,Display ads,Shopping ads & App ads
Facebook ads
 image ads,Video ads,Carousel ads,Instant Experience
ads
Instagram
 Image ads, Stories ads, Carousel ads, Explore ads,
IGTV ads & Shopping ads.
Influencer marketing
 Collaborating with Influencers (nutritionist & athletes)
Newsletter / E-Mails
Offering customers new products via newsletter

13. https://shop.getblk.com/