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Restaurant Digital Marketing Case Studies
The document details a case study for Dolo Restaurant & Bar, focusing on their digital marketing challenges including low business during peak hours and a weak online presence. Solutions implemented included a complete website redesign, social media strategies, and a brand awareness campaign that significantly increased traffic and engagement. Additionally, the agency negotiated better vendor contracts, saving over $10,000 for the restaurant.
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Restaurant Digital Marketing Case Studies
- 1. RESTAURANT CASE STUDY Bediscovered in the digital world 2016
- 2. The image partwith relationship ID rId2 was not found in the file. Restaurant Cases
- 3. Brand Cases Confidential and Proprietary 3 Dolo, 2016 Strings, 2015 Herb, 2014
- 4. Our Services Confidential and Proprietary 4 • Web Design & Development • SEO (Search Engine Optimization) • SEM (Search Engine Marketing) • Social Media Marketing • Branding & Corporate Identity • PR & Press Release • Professional Photography • Graphic Design Dolo Restaurant & Bar
- 5. Dolo Restaurant &Bar Confidential and Proprietary 5 Challenge: • Not enough business during prime time • Lack of web presence • Lack of digital strategy • Lack of social media strategy Solution: • Launch a brand new web presence, create brand awareness campaign and social strategy to drive more customers and leads.
- 6. Analytics Confidential and Proprietary 6 0 50 100 150 200 250 300 350 400 Jan-‐16 Feb-‐16 Mar-‐16 Apr-‐16 May-‐16 Jun-‐16 Jul-‐16 Aug-‐16 Sep-‐16 Oct-‐16 Nov-‐16 Dec-‐16 Direct Traffic Organic Search Reffering Site Social • April - official launch of Dolo’s website • May and June – press release, major social media campaigns through Facebook, Instagram and Twitter that significantly attracted website traffic.
- 7. Website: Before Vs.After Confidential and Proprietary 7 • No social media presence • No brand logo • No reservation feature • Lack of restaurant description
- 8. Website: Before Vs.After Confidential and Proprietary 8 Order feature Rotating Pictures One-click Reservation Mobile Responsive Logo One-click Reservation Social Media
- 9. Photo Editing &Brand Watermarks Confidential and Proprietary 9 We built the foundation of Dolo’s social groundswell by established an online gallery with professional edited images, watermarks, and business info. That included all social banners and original posts
- 10. Social Media EffortsI Confidential and Proprietary 10
- 11. Social Media EffortsII Confidential and Proprietary 11
- 12. Social Media EffortsIII Confidential and Proprietary 12 # FathersDay #AlzheimersAwareness #PrideMonth2016 Remember brand culture is very important for your social image. Show your audience that you care about the community, and that you are there to celebrate some of their best moments in life.
- 13. Social Media EffortsIII Confidential and Proprietary 13 # FathersDay #AlzheimersAwareness #PrideMonth2016 Remember brand culture is very important for your social image. Show your audience that you care about the community, and that you are there to celebrate some of their best moments in life. Pushing To The Next Level
- 14. Press Release Confidential and Proprietary 14
- 15. Media Coverage Confidential and Proprietary 15
- 16. Vendor Relation Confidential and Proprietary 16 As a digital agency that specializes in restaurant industry, we have deep relationship with Yelp, OpenTable, Grabhub and other vendors. In most cases, we are able to negotiate much better deal on restaurant’s behalf. E.g. we saved over $10k for Dolo on OpenTable and Yelp contracts.
- 17. Confidential and Proprietary 17 Strings Ramen
- 18.
- 19. Logo & PackagingDesign Confidential and Proprietary 19
- 20. Print Products Confidential and Proprietary 20
- 21. Interior Design I Confidential and Proprietary 21
- 22. Interior Design II Confidential and Proprietary 22
- 23. Interior Design III Confidential and Proprietary 23
- 24.
- 25. Social Media Confidential and Proprietary 25 4,300 likes 8300 visit 5,000 + followers1500 followers1500 followers
- 26. Media Coverage Confidential and Proprietary 26
- 27. Confidential and Proprietary 27 Herb
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- 29. Press Release Confidential and Proprietary 29
- 30.
- 31. Confidential and Proprietary 31 Get In Touch Wuhoo Digital Group Willis Tower 233 S Wacker Dr. 84th Floor Chicago, IL 60606 Web: https://wuhoodigital.com Email: wuhoodigital@gmail.com Phone: 773-789-8650 Social: @WuhooDigital