COMM404 Winter 2019

1. BEAVERTON SCHOOL DISTRICT
AVID
Jessica Le
Marketing and Communications Intern
COMM404

2. HISTORY OF THE
BEAVERTON SCHOOL
DISTRICT (BSD)
Location: Washington County
Established: 1876
Industry: Education
Grades: K-12
BSD started as an elementary school district,
but eventually merged with the Beaverton
high school district. The schools are located in
Beaverton, Aloha, Hillsboro, and Portland.
Elementary: 34 schools
Middle: 8 schools
High schools: 6 schools

3. ADVANCEMENT VIA INDIVIDUAL
DETERMINATION
“AVID's mission is to close the achievement gap by
preparing all students for college readiness and
success in a global society”

4. HISTORY OF AVID
• In 1980, Mary Catherine Swanson created the
program in hopes of aiding students that did
not previously have the means to be
successful in school. The first class had 32
students and the students were located in
San Diego, California.
• The main focus of the program is to help
students be successful in their school work
and personal lives. AVID promoted college
readiness through skill development and
support in the student’s studies.
• The program is offered nationally and
globally. There are currently 47 states and 16
countries that offer the AVID elective class.

5. AVID AT BSD
• The program has been offered at the
Beaverton School District for about 5
years. The course is currently being
offered at all of the secondary schools for
students in grades 6 to 12.

7. INTERNSHIP
Three components of the Marketing and Communications Internship
at BSD:
1. Promotion and Recruitment of students at local universities and
colleges for the AVID tutorial volunteer and paid position
2. Building and maintaining relationships with local stakeholders
- as guest speakers and volunteers for the district
3. Aiding AVID students at a local middle school during weekly tutorials

8. MAIN FORMS OF
COMMUNICATION
Interpersonal and computer mediated
communication will be utilized to
complete projects and tasks.
 Emails
 Texts
 Messaging
 Internet (for research)

9. WEEK 1 & 2
• The last couple of weeks I
started tutoring at Highland
Park Middle School.
• Specifically, I’m in an
afternoon 6th grade AVID
class.
• First week we focused on the
tutorial process and I
facilitated a small group
discussion.
• Second week was based
around organization and
teamwork. We organized
planners and binders and
participated in a group
building activity.

10. CURRENT WORK
• Throughout the term, I will be recruiting volunteers and guest speakers
from various places in the community.
• We are currently curating a list of contacts that teachers, schools, and
the district can contact.
• This week, I will be searching for businesses and organizations that
would be interested. I will also be getting in contact with stakeholders
who have previously shown interest in working with the Beaverton
School District.
• This task will require me to work closely with the marketing and
communications coordinator and AVID specialist

12. CURRENT WORK
• I will also be scoping the Portland State campus
for locations to advertise volunteer and paid AVID
tutorial flyers
• SALP bulletins
• Career center
• Campus resource centers
• Handshake
• First, my focus will be on PSU. But in the coming
weeks I will also be looking into contacting schools
such as PCC, Pacific, and possibly OSU and U of O.
Fairs and events will also be places I will be
recruiting.
• Our main type of advertisement will be paper
flyers

13. IN THE COMING WEEKS
I hope to work with…
• The graphic designer at the district to design advertisements
• The marketing and communications coordinator on developing a
social media ad campaign
• The AVID specialist on curating the district contact list and
contacting stakeholders

14. THANK YOU!