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SEO News & Updates w/e 6th October 2017
- 7. #BelmoreDigital Belmore |)igital www.belmoredigital.com YouTube Changes External Links Grammar Doesn’t Matter – Google Big AMP Updates HrefLang is Unlimited Google Will Announce Future Updates
- 8. #BelmoreDigital Belmore |)igital www.belmoredigital.com NOW LIKE AND SHARE LIKE: /BELMOREDIGITAL FOLLOW: @BELMOREDIGITAL CONNECT: LI JEREMY BECKETT
Editor's Notes
- What's the latest SEO News & Updates for w/e 06th October 2017? If you read the very latest SEO News and Updates for w/e 6th October 2017, you will discover the following fabulous stories: - Google Ends First Click Free; - Danny Sullivan Joins Google In PR Role; - Google's Mobile First Index Has Started Testing; - Apple Kills Online Advertising (Nearly); - More Organic Clicks Going to Paid; As well as some exceptionally interesting SEO Bits & Pieces which lifted my heart and made me sing. #SEO #SEONews #Google #MobileFirst #Apple #AdStrategy #SERP #ClickThroughRates https://www.belmoredigital.com/tvfmw/twis/twis-seo-news-updates-we-6th-october-2017-20171011
- Google Ends First Click Free - Allows Cloaked Spam Instead Key Issues Summary: As we revealed in Google Ending First Click Free, Google has now ended the First Click Free program for news publishers. Google has replaced First Click Free with a program called "Flexible Sampling". Flexible Sampling works in two ways: firstly, it allows publishers to restrict content access after a defined number of views in a defined time-period - eg 3 articles a day, or 10 articles a month. Alternatively publishers may show lead-in or teaser content, before requiring subscription for full access. Google have updated their Google webmaster guidelines to cover this and have provided new paywall structured data, which subscription sites with paywalls will need to use to avoid being treated as cloaking spammers. Key Actions List: If you are currently using First Click Free to manage user access to paywalled subscription content, you need to modify your systems to act differently. You need to review Google's flexible sampling announcement on their webmaster blog. You need to implement their structured data markup for subscription and paywall sites. You need to test whether lead-in content works best for your site, or metering the content available. If choosing lead-in content, you need to test content length to find the best length to encourage user action. If choosing metered content, you need to test the number of articles and time-length to discern the best combination. There is no "golden rule" about these things. Click here to contact me to discuss how to migrate from First Click Free to Flexible Sampling. https://www.belmoredigital.com/tvfmw/twis/twis-seo-news-updates-we-6th-october-2017-20171011
- Danny Sullivan Joins Google In An Undefined PR Role Key Issues Summary: There was much excitement in the search engine marketing, and SEO world, when Danny Sullivan announced he was joining Google in an "undefined role". Danny Sullivan stepped down from his role as advisor to Third Door Media, owner of Search Engine Land, which Danny started and edited for many years. I covered that in the story SEO Departures: The End is Not Nigh There is a perception amongst the search community that Danny Sullivan will be the new Matt Cutts. This is incorrect. The role is to "serve as some sort of public liaison for search". Key Actions List: Well, if you have Danny's number on speed dial, give him a call to start bending his ear about how Google bugs you. If you don't, you may be able to start a conversation with Danny on one of the various social channels. I'm taking bets on Danny re-activating his Google+ channel. Until the role is defined, there isn't much else to do to be honest. Don't expect him to be a replacement for Matt Cutts. He's not. Click here to contact me to discuss how to interpret Google's missives and communications. https://www.belmoredigital.com/tvfmw/twis/twis-seo-news-updates-we-6th-october-2017-20171011
- Google Starts Testing Mobile First Index Key Issues Summary: News leaked this week that Google is already testing its mobile first index live on unsuspecting search users. Google also stated that it may message webmasters who have issues with developing their websites for mobile first. This would likely be through Google Search Console. Google is using this live search results deployment to build classifiers for their algorithms around the similarity of desktop and mobile page versions. Key Actions List: If your website is not mobile-first, now is the time to make it so. The most straight-forward and safest way to do that is to use responsive web design and ensure that all content on the desktop site is available on the mobile site. If you use separate mobile and desktop websites, life is about to get tricky as you need to maintain a high degree of similarity between the content bases and meta tag information. (See Google: Four Things to Get Right for Mobile First Index for more information) If you do not have a mobile website, and do not have a responsive website, you should prepare for much reduced search visibility. Click here to contact me to discuss how to check your site for mobile-first readiness. https://www.belmoredigital.com/tvfmw/twis/twis-seo-news-updates-we-6th-october-2017-20171011
- Apple Kills Online Advertising (Nearly) Key Issues Summary: Apple rolled out iOS 11 and Safari v11 recently with changes in the way the browser stores cookies. This change impacts the way advertising information is handled and stored by browsers, reducing the time held and the way off-domain cookies are held. If you listened to the wailing and gnashing of teeth from the digital spamming advertising industry, you would be convinced the world had ended. It hasn't. Google has already implemented change on Adwords, and the advertising companies should be able to come up with a whizzy solution shortly. Key Actions List: If you are a publisher, you need to monitor revenue from advertising. It may be impacted by this change from Apple - especially if you have a lot of iOS / Safari users from the US. If you are an advertiser, you need to review Google's Adwords changes including modifying your Google analytics tracking scripts. As an advertiser, you also need to assess impact for retargeting campaigns which may be running and set with ++30 day time boundaries. You also need to be aware of "digital fingerprinting" which reduces the need for cookies. Click here to contact me to discuss the ways this change might impact your website and how to deal with it. https://www.belmoredigital.com/tvfmw/twis/twis-seo-news-updates-we-6th-october-2017-20171011
- Organic Clicks Going to Paid Key Issues Summary: This is a decent piece of research and analysis from Moz contributed by Brian Key Wood. According to their stats, since 2015, Organic click-through rates have dropped by 25% on desktop and 55% on mobile. Their assumption is that the disappearing clicks are going to paid search. This is across their set of non-branded e-commerce keywords. This data set is not the complete picture, but it is an interesting set of data. Key Actions List: It is getting more important to be in the Top 3 for organic SERP. If you cannot make it for high volume queries, you should do it for longer tail queries. Get ready for the day when there is no organic search result. It is coming. In the meantime, focus on the volume of traffic from organic search. Do your best to maximise it and do your best to do something with it. Click here to contact me to discuss how to surface your website in the Top 3 organic search results. https://www.belmoredigital.com/tvfmw/twis/twis-seo-news-updates-we-6th-october-2017-20171011
- SEO Bits & Pieces w/e 6th October 2017 YouTube is changing the rules for external links at the end of videos. You now need to be a member of the YouTube partner program and you must have a minimum of 10,000 total public views. Basically, you need to be popular and have good videos if you want to add links to the end of videos. Booo. H/T SEJ Apparently good grammar does not matter too much to Google when ranking search results. This is a good example of Google speaking with forked tongue. If your page is machine generated gibberish (a very poor example of grammar), you will not rank. If you have forgotten to dot an i, or cross a t, you will be fine. The jury is out on whether it's okay to amusingly split an infinitive. H/T JohnMu on YouTube AMP got a bit of a blitz of updates this week. Scrolling animations, video analytics and fluid-ad support, which sounds interesting. So begins the slow decline into bloat, slow, web-congesting bloat. Much like JavaScript. They also tested a blue Instant label in search, as opposed to the dull grey AMP. H/T SE Land There is no limit on the number of href.lang attributes that can be used in headers. Well there wouldn't be. The people who ask some of these questions do not understand how the web works and should not be allowed to use websites. H/T John Mu on Twitter Google is not done announcing future algorithms apparently. Following the amusing frippery around Gary Illyes wanting to call all future Google algorithm updates Fred. This is especially pertinent as there have been a bunch of reports of Google updates in the last month, but Google is remaining tight-lipped about it. I'm very much with Barry Schwartz on this. Google should be much more open about updates that occur. H/T SE Roundtable Click here to contact me to discuss these SEO Bits & Pieces and how they might affect your website. https://www.belmoredigital.com/tvfmw/twis/twis-seo-news-updates-we-6th-october-2017-20171011
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